Social Media and the Sales Cycle
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how social media aligns with the sales cycle
chris brogan - new marketing [email protected]@chrisbrogan#mprofs
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metypist
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this isn’t magic
social media are tools that allow for a different kind of interaction. it’s up to you tomake good things happen with the tools. use them bluntly, and they are no more effective than anything else.
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from audience
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to community
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wiifmframework / lead gen / support / promotion
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a sales marketing frameworkconnect wild ideas to actionable steps
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they aren’t easy
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not at all
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these tools aren’t crazysquint and you recognize the sales cycle
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prospecting
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prospecting
pipeline
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prospecting
pipeline
sale
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prospecting
pipeline
sale
support
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prospecting
pipeline
sale
support
r&d
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prospecting
pipeline
sale
support
r&d
LISTENINGCONTENT MKTG
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prospecting
pipeline
sale
support
r&d
LISTENINGCONTENT MKTG
LISTENINGCOMMUNITY
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prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCONTENT MKTG
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prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCOMMUNITY
LISTENINGCONTENT MKTG
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prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCOMMUNITY
LISTENINGLISTENING
CONTENT MKTG
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they drive a strategylistening, experience, presence
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they drive the sales cyclelead gen / support / promotion
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listening and lead gen
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05_ listening
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http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.com
http://google.com/reader
Google the phrase “grow bigger ears.”
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support
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promotion
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06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
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07_ presence
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HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
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HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
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reward the faithfulmy canadian club experience
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make an online presencesetting up a few accounts
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twitterfacebooklinkedinyelpupcoming.orgdopplr
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some tools to look intosick of hearing about twitter yet?
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toolstwitter , facebook, blogs, email marketingprivate community, location-based apps
physical tools: flip , podcasting, mobile
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listening as marketingthe roger smith hotel, new york city
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cafe-shaped conversationshow do you make meaningful relationships?how does it bring in leads?
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connect connectbuild small powerful networks
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some resourcesGoogle:
“grow bigger ears”“if I started today”“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/