Social Media and the Retail Industry

Social Media and the Retail IndustryAPRIL 2014

The Outlets At Pueblo Verde

Shopping and Social Media

Shopping, once considered as a recreational activity in the last decade, is now considered to be a consumer behavior that can both be done online and offline.


Thanks to social media, the venue for trade and barter is no longer strictly confined within a shopping mall but is already an activity that can be done in the comforts of one’s home.


At the tip of our fingers, we get access to millions of products and services to choose from, allowing for empowered choices on the part of the consumers.


It is really important for players in the retail industry to make themselves relevant by being visible and active in social media.


The new generation of consumers are said to be always connected to their networks in social media that shunning away from this space will get your brand nowhere in the next three years.

Social Media for the Retail Industry

It is not just a matter of pushing your products and services online but social media should be a top marketing channel to drive for market share.


1. Efficiency in reaching target market (which translates to cost savings)

Social media platforms have the ability to reach your intended market given a set parameter of mixed demographics.


2. Higher customer engagement

Customer engagement is the game changer.


3. Solicitation of direct feedback

Keeps you on top of how you can further improve your services or offerings Informs you if your marketing strategies are working or not A data mine to know more your customers – like what they want and when they need it


3. Easier promotion of exclusive deals

You can push your exclusive deals to your followers in a post or a tweet.


Retail industry players should be conscientious enough to ensure that they get to measure the success of these initiatives.

This will keep them ahead of the game and give them an advantage of having an engaged brand following in the retail market.

Thank you

Questions, Comments, Suggestions?

Social Media and the Retail Industry

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