Social Media and the Future of Small and Medium Sized Business #SMBs
-
Upload
dr-william-j-ward-aka-dr4ward -
Category
Small Business & Entrepreneurship
-
view
924 -
download
2
description
Transcript of Social Media and the Future of Small and Medium Sized Business #SMBs
![Page 1: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/1.jpg)
Social Media and the Future
of Small and Medium Sized Businesses #SMBs
Dr. William J. Ward aka @DR4WARD Social Media Professor
S. I. Newhouse School of Public Communications Syracuse University
![Page 2: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/2.jpg)
“Nothing has changed. Everything is different.”
~ Stefan Olander, VP Digital Sport for Nike co-author Velocity -
![Page 3: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/3.jpg)
Digital and social media take what people are already doing and makes it
easier, faster, better.. and more fun.
![Page 4: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/4.jpg)
~ Brian Solis, Principal at Altimeter Group Author, The End of Business As Usual
What does the future look like?
![Page 5: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/5.jpg)
Digital Divide Is Every 6-12 months, Not Generational
![Page 6: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/6.jpg)
Spread of Earthquake Related Tweets - 5.8 mag earthquake Epicenter VA
Aug. 23, 2011
30 secs.
![Page 7: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/7.jpg)
Improved communication and collaboration from social media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and organizations?
![Page 8: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/8.jpg)
Why should we care about SMBs? !
SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet
!
!
SMBs create 7 out of every 10 new jobs. !!
Source: Dun and Bradstreet, SBA Office of Advocacy
![Page 9: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/9.jpg)
SMBs are optimistic about 2014 and focused on marketing
!
!
!
!
Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
![Page 10: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/10.jpg)
What do companies say about digital and social media?
!
!
!
!
![Page 11: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/11.jpg)
How are SMBs using social media for their business
!
!
!
Source: LinkedIn Marketing Solutions !
![Page 12: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/12.jpg)
How can social media help SMBs grow
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
![Page 13: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/13.jpg)
How are small businesses using social media?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
![Page 14: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/14.jpg)
Source: Bank of America Small Business Study
How are small businesses using social media?
!
!
!
![Page 15: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/15.jpg)
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
![Page 16: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/16.jpg)
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
![Page 17: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/17.jpg)
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
![Page 18: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/18.jpg)
Which social media are SMBs using?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
![Page 19: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/19.jpg)
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are small businesses spending on social media websites?
!
!
!
![Page 20: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/20.jpg)
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How is customer acquisition working for small businesses?
!
!
!
![Page 21: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/21.jpg)
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
![Page 22: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/22.jpg)
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
![Page 23: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/23.jpg)
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
![Page 24: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/24.jpg)
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
![Page 25: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/25.jpg)
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
![Page 26: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/26.jpg)
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are consumers spending on social media websites?
!
!
!
![Page 27: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/27.jpg)
http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html
What is the value of word of mouth for SMBs? !
!
!
![Page 28: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/28.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 29: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/29.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 30: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/30.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
What social media sites are most likely to influence purchases?
!
!
![Page 31: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/31.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 32: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/32.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
Why do consumer follow brands? !
!
![Page 33: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/33.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 34: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/34.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
Percentage of social media users who purchase and item after sharing or
favoriting on their network !
!
![Page 35: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/35.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decision?
!
!
![Page 36: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/36.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 37: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/37.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 38: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/38.jpg)
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
![Page 39: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/39.jpg)
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
![Page 40: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/40.jpg)
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
![Page 41: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/41.jpg)
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
![Page 42: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/42.jpg)
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
![Page 43: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/43.jpg)
http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html
Content for SMBs - Paid, Owned and Earned
!
!
!
![Page 44: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/44.jpg)
http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html
Types of Digital Content for the Different Stages of The Purchasing Funnel
![Page 45: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/45.jpg)
http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html
Content Deliver Funnel
![Page 46: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/46.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 47: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/47.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 48: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/48.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 49: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/49.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 50: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/50.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 51: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/51.jpg)
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
![Page 53: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/53.jpg)
Tool / Platform
Industry
Fundamentals Education
Broad Industry Thought-Leadership
Rigorous and Comprehensive
Advanced Strategy and Skills
HS Certified vs #ASMScert
Education & Training
![Page 54: Social Media and the Future of Small and Medium Sized Business #SMBs](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fcbaa88d7f7288518b4762/html5/thumbnails/54.jpg)
Questions? #SMBs
Dr. William J. Ward aka @DR4WARD Social Media Professor
S. I. Newhouse School of Public Communications Syracuse University