Sustainable Consumer Behavior and Its Impact on the Luxury ...
Social media and sustainable behavior - From hype to practice
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Transcript of Social media and sustainable behavior - From hype to practice
![Page 1: Social media and sustainable behavior - From hype to practice](https://reader034.fdocuments.in/reader034/viewer/2022052619/55559cb2d8b42a8e1f8b507d/html5/thumbnails/1.jpg)
• Social media and • sustainable behavior
- From hype to practice
Tuuli Kaskinen• Demos Helsinki
maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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maanantaina 14. kesäkuuta 2010
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3328 items
Self-Portrait
maanantaina 14. kesäkuuta 2010
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Source: WWF 2009
maanantaina 14. kesäkuuta 2010
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24 %
14 %
14 %8 %
5 %
3 %
14 %
18 %
Power (24%)Traffic (14%)Industry (14%)Buildings (8%)Other energy (5%)Waste(3%)Agriculture (14%)Land-use changes (18%)
Source: Sir Nicholas Stern : The Economics of Climate Change
2050:-80 %
The world emissions
maanantaina 14. kesäkuuta 2010
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From top there is only one direction.
Down.
1960 2010 20601910 2110
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maanantaina 14. kesäkuuta 2010
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Fail in Copenhagen
Strongest tool in the EU is emissions trading
Nationally political difficulties to implement
Steps toward low carbon society seem to be difficult...
maanantaina 14. kesäkuuta 2010
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How is it with consumer?
maanantaina 14. kesäkuuta 2010
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Source: Envimat -projekti www.ympäristö.fi/syke/envimat
Carbon footprint of a Finn
maanantaina 14. kesäkuuta 2010
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In order to create sustainability, systemic changes are needed
both in politics and consumption patterns.
These changes are extremely difficult to initiate.
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How social media
answers?
maanantaina 14. kesäkuuta 2010
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Physiological
Safety
Love & belonging
Esteem
Self -actualisation
Politics
Maslow’s hierarchy of needs
maanantaina 14. kesäkuuta 2010
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Best examples of promoting
sustainability through
social media
maanantaina 14. kesäkuuta 2010
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Lobbying toolsmaanantaina 14. kesäkuuta 2010
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Lobbying toolsmaanantaina 14. kesäkuuta 2010
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Lobbying toolsmaanantaina 14. kesäkuuta 2010
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Calculators and peer-rankingmaanantaina 14. kesäkuuta 2010
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Calculators and peer-rankingmaanantaina 14. kesäkuuta 2010
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Calculators and peer-rankingmaanantaina 14. kesäkuuta 2010
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Consumer tools for new lifestylemaanantaina 14. kesäkuuta 2010
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Consumer tools for new lifestylemaanantaina 14. kesäkuuta 2010
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Consumer tools for new lifestylemaanantaina 14. kesäkuuta 2010
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Consumer tools for new lifestylemaanantaina 14. kesäkuuta 2010
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Consumer tools for new lifestylemaanantaina 14. kesäkuuta 2010
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Peer-to-peer knowledge sharingmaanantaina 14. kesäkuuta 2010
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Peer-to-peer knowledge sharingmaanantaina 14. kesäkuuta 2010
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Peer-to-peer activation and inspirationmaanantaina 14. kesäkuuta 2010
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Peer-to-peer activation and inspirationmaanantaina 14. kesäkuuta 2010
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Peer-to-peer activation and inspirationmaanantaina 14. kesäkuuta 2010
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Peer-to-peer activation and inspirationmaanantaina 14. kesäkuuta 2010
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Scaling up project ideas of changemakersmaanantaina 14. kesäkuuta 2010
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Scaling up project ideas of changemakersmaanantaina 14. kesäkuuta 2010
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Scaling up project ideas of changemakersmaanantaina 14. kesäkuuta 2010
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Examples To whom? Results
Lobbying toolsAvaaz
PäästöpäättäjätPolitically interested
citizensMacro level political
pressure
Calculators and peer-ranking
10:10MakeMeSustainable
Carbon rally
Individuals, employees and virtual communities
Motivation for personal action
Consumer tools for new lifestyle
KuinomaNetcycler
NeighborGoodsDopplr
Cooltribe
Consumers New consumption patterns
Peer-to-peer knowledge
sharingAppropedia Technological hobbyists Cost efficient open
technological solutions
Peer-to-peer activation and
inspiration
Transition townPorkkanamafia
Yhdistäkää sisäpihat
Active citizens, local communities
Local initiatives and networks
Scaling up project ideas of changemakers
Open ActionCelsias
Local communities and NGOs
Evidence of collective impact and better quality
of activist actions
maanantaina 14. kesäkuuta 2010