Social media and sports marketing
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Transcript of Social media and sports marketing
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Brett Howsley
Social Networks and Sports Marketing
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About Me
• Born and raised in Reno, Nevada
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Feather River College
• Played baseball from 2007-2008.
• Two conference and Regional championships.
• Ranked top 10 in the nation.
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College
• I am currently a Senior and Marketing major.
• I will be graduating in May 2012.
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Grad School
• University of San Francisco.
• MBA in Sports Marketing and Management.
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Career
• Work for the San Francisco Giant’s organization.
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Sports Marketing
• Sports’ marketing has been defined as the subdivision of general marketing that focuses specifically on the promotion of sporting events and sport teams..
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Main Objectives
• Fill the stadium in economic times like this.
• Create awareness.• Generate sales.• Create relationships with the fans,
organization and athletes.• Create shareholder value.
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Social Media• Defined as: forms of electronic
communication through which users create online communities to share information, ideas, personal messages, and other content (videos).
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Marketers Best Friend
Social Media is allowing marketers to promote to thousands, if not millions, of customers on a daily basis.
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Social Media Marketing
• Companies spending of social media advertising is expected to increase each and every year.
• Organizations who do not buy into social media will slowly begin to fade out of the business industry.
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Top Social Networks
• Facebook: 7 billion• Twitter: 182 million• Pinterest: 104 million• LinkedIn: 86 million• Tagged: 72 million• Google+: 61 million
(Total Visits for March 2012)
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Sports Marketing and Social Media
• With the creation and continuous growth of social media, marketing for sports organizations has never been easier.
• Allows organizations to keep all loyal and interested fans up-to-date on everything surrounding their favorite teams and athletes.
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Sports Marketing and Social Media Con’t
• Social Media affect on Sports
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Tips for Sports Marketing through Social Media
1. Know your target base
2. Know your options
3. Network. Network. Network
4. Utilize the athlete/Know your contacts
5. Be versatile
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Encourages Interaction amongst Fans
QuestionsComplaints
CriticismsCelebrate with team
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Enhanced Brand Awareness
• Popularity through social media.
• Fans become spokesperson for organization (word-of-mouth marketing)
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Reaching Fans
• Reaching fans across the nation at the same time.
• A simple Tweet or Post is being read and shared by thousands across the nation.
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• Mass audience (millions)• Remind fans of games• Deals/Promotions• Line-Ups• Injuries• Buzz• Photos/Videos/highlights• Merchandise• Constant Updates
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Idea’s
Contests
• Post and/or engage most on organizations Facebook page.
• Fan Photos (most likes or comments).
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• Real-time interaction• Commentary and play-
by-play analysis• Pictures• Fans interactions
(Comments, questions or responses)
• Athletes interaction
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Twitter Amongst Athletes
• Athletes across the nation are always finding fans Tweets interesting and constantly are giving their fans feedback.
• Matt Barkley Twitter
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Idea’s
• Post fans tweets on scoreboard during games.
• Allow fans to vote for best player and play of each game.
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• Awareness
• Fan Interaction
• Athletes, teams and sports moments
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Idea’s
• Sport organizations can create their own board and pin pictures of their coaches, players, merchandise or highlights.
• Contest: give away tickets or autograph’s to fans who pin most pictures from games or events sponsored by team on organizations board.
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