Social Media and Security: A look at what’s happening on campus
23
Social Media and Security: A look at what’s happening on campus Bev Erickson Online Community Manager
description
Social Media and Security: A look at what’s happening on campus. Bev Erickson Online Community Manager. SO - who are we dealing with ? Understanding the student population. Millennials – Generation Y. Are the most educated generation Lives are heavily impacted by technology - PowerPoint PPT Presentation
Transcript of Social Media and Security: A look at what’s happening on campus
Social Media and Security:A look at what’s happening on campus
Bev EricksonOnline Community Manager
SO - who are we dealing with?
Understanding the student population
Millennials – Generation Y
OAre the most educated generation OLives are heavily impacted by
technologyOGrown up digitalOThe most connected generation
O90+% carry cell phonesO90% use the internet O83% sleep with their cell phone next to
themO80% carry a phone for securityO75% have a social networking profileO48% visit a social networking site several
times a day
What else?
O41% do not have a landlineO20% post videos of themselves onlineOThey text five times more than adults,
and…O47% can text with their eyes closed!
Fast facts on social mediaOFacebook: 1.2 billion usersOTwitter: 500 million usersOYouTube: 1 billion usersOWhatsApp: 300 million usersO72 hours of video are uploaded to
YouTube every minute!
Our students are connected and they want information fast!
The Bad...Online bullyingSexual harassmentIdentity theft
• Ability to gather information - birthdate, mother’s maiden name (search pictures, mother appears tagged with maiden name) etc.
General info gathering for sinister reasons. ‘I’ll give up some personal information if I get something in return”
Many dangers for our students themselves
Saying things they shouldn’t that could put them into risky situations
Dangers for our staff too
Staff posting things about the university
The legal Implications Anything posted to the internet is a legal
document You can never take back a post Post can be deleted but they are never gone! Some insurance companies use Facebook
evidence Growing trend in education to use social
media to investigate No more need for testimonials, just the
posts in the news feed
The Ugly...There’s another trend:
• declaring love• explicit sexual information• personal circumstances
• SECURITY BREECHES!
The Good...
parking updatesweather alertsroad closuresfiresstolen carssuspected criminals info
How can we put these channels to good use in terms of campus security?
Identify the kind of message we are sending:
Emergency Informational Awareness campaign
Social media may be a great way to get the message out, but more importantly it is the BEST way to create discussion after
initial information.
Two way communication!
Information void can lead to speculation and misinformation.
Not all doom and gloom!
Work togetherUse the channels and platforms we have
access to EDUCATE our students and staff how to use
the channels appropriatelySpread the good news with the bad!
What should we be doing?
Any questions?
