Social Media

And

Salesforce

Salesforce aims at building out a technology platform to manage a

business’s entire customer experience across channels on that one

singular platform.

The customer engagement model involves the

customer and the CRM from both points of view – the

existence of social media elements in the CRM itself

and the existence of the CRM on the social media

platform.

The Salesforce, is conceivable, and gaining traction on the popular

social media platforms like Facebook and Twitter.

The Social media however is quite strong in its existence and is taken

as a benchmark of a good CRM and customer and business tool.

In 2009, blogs and social networking sites like Facebook and

Twitter surpassed email for the first time as the top online

destinations for American Internet users, so the importance of

these platforms is unquestionable.

We explore some features of this hand-in-hand relationship

of CRM and social media from the point of view of

Salesforce.

Contents:

App Exchange

Social Media is a new sales channel

Analysis on the fly

Customer expectation versus customer satisfaction

App Exchange

You can connect your Salesforce CRM with social channels

Twitter and Facebook.

We have discussed the importance of this feature in

our previous articles that explore other Salesforce1 platform

features.

Monitoring of the online footprint has never been easier. Your

business is completely under your control.

You connect with customers, promote your brand and analyse

the impact of those practices.

What’s more?

You can view the profile of your customers and sales

leads for better business.

Social Media Is A New

Sales Channel

Social media represents a great opportunity for them to reach

out to customers and prospects.

Building a good product is not enough; you have to sell it right

and to the right people.

You can Identify and analyse conversations about your company,

products and competitors with the leading social media

monitoring and engagement tools on the Salesforce platform.

You can then route important insights to sales, customer

service, PR and community managers for outreach and

engagement.

Social networks are a great listening platform: a great way to

quickly and easily find out about trends in the industry but still

more importantly what people are saying about your

competitors and about you.

Analysis On The Fly

When it is social media, you do not have to wait for the data;

you can launch an ad campaign and then see the results of

that campaign flourishing without waiting for the

comprehensive data which is to be analysed.

A simple Twitter search can uncover some surprising insights.

This also helps maintain market perspective and helps to zero

in on target audiences.

Customer Expectation Versus

Customer Satisfaction

Campaigns and Service Cloud provide some tools to manage

e-mail interactions with customers but what if the customer

expects more?

The conundrum is solved by introducing social media in the

whole cloud paradigm.

The experience goes form being professional and drab to

exciting and rounded.

Building connections that create loyal brand advocates is

easier through social media than through e-mail.

This leads to Creating a bridge between your employees and

your customers – a seamless communication channel.

Social media also includes photos, videos and other

multimedia content which is crucial to a B2B Marketer and

business owner.

The relationship is realized when the power of Salesforce

meets the versatility of the social media platforms. Keep

checking this space for more on Salesforce and the

Salesforce1 platform.

Read more on Salesforce:

1. What Happens When Salesforce And Social Media Work Together

2. How Salesforce Helps In Getting Higher Sales?

3. 8 Most Underlying Aspects That Differentiate Salesforce From Other CRMs

Thank you for Reading!

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