SOCIAL MEDIA & PROMOTING YOUR CROWDFUNDING CAMPAIGN

By Reality Crowd TV Media Corporation

Presenter: Manolis Sfinarolakis, Founder, Reality Crowd TV Media Corporation

AGENDA

Introduction to the Seminar Speaker (5 Minutes)

What is Crowdfunding? Review (5 Minutes)

Develop your Crowdfunding Social Media Strategy (15 Minutes)

Selecting your Crowdfunding Social Media Dashboard (10 minutes)

Assigning your Crowdfunding Social Media Team Tasks (10 Minutes)

Create your Crowdfunding Social Media Accounts (10 Minutes)

Identify your Crowdfunding Social Media Project Key Words (15 Minutes)

Build your Crowdfunding Social Media Crowd(15 Minutes)

Engage your Crowdfunding Social Media Crowd (45 Minutes)

INTRODUCTION TO THE SEMINAR SPEAKER

Manolis Sfinarolakis, Founder, Reality Crowd TV Media Corp.

Member of Crowdfunding Professional Association (CfPA), Crowdfund Intermediary Regulatory Advocates (CFIRA), and National Crowdfunding Association (NLCFA)

Multiple speeches given on the topic of Crowdfunding in states across the U.S., including Connecticut, New York, Georgia, Denver, Seattle, Texas, Washington D.C., and Florida

Insurance Industry experience with The Hartford Insurance Group within the Internal Audit Department. Received SEC Press release on October 23rd on Title III Equity Crowdfunding.

Big 4 Accounting Firm experience with Deloitte & Touche. Auditing S-1 documentation for broker/dealer that raised 1.2 billion during IPO.

BS in Business Administration, Concentration in Accounting from University of Connecticut

WHAT IS CROWDFUNDING?

“Crowdfunding is converting social capital into actual capital through the internet.”

DEVELOP YOUR CROWDFUNDING SOCIAL MEDIA STRATEGY

Why: Why should people care about your project? This is where you develop a message and communications plan to clearly articulate what the mission, vision, and social impact you are trying to convey.

Q1: How many of you can clearly articulate what the mission / vision is of your company?

Who: Who is your target market / customer? This is the group of people who likely would care about what you are doing because they care about the same issues. Identify this market and begin to build relationships with them.

Where: Where does your target market / customer congregate? You should be laser focused on spending your time and energy where your likely backers are.

DEVELOP YOUR CROWDFUNDING SOCIAL MEDIA STRATEGY

Examples of Where (Industry Specific):

LinkedIn Groups

Facebook Groups

Competitor Groups / Pages / Communities

Google Plus Communities

BackersHub.com (Syndicate of Kickstarter Backers)

Forums (KickstarterForum)

BiggerPockets.com (Real Estate Specific)

Social media Hashtags across all platforms

Ecosystem / Service Providers / Non-Profit Organizations Specific to your Industry

SELECTING YOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD

Manages your social media campaign by aggregating all social media channels in one place.

Ability to get notifications when you get mentioned, commented on, favorite, liked, etc.

Schedule posts well ahead of time, even months in advance if you have the content available.

Examples of Dashboard: Hootsuite, BufferApp, SproutSocial

SELECTING YOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD

Hootsuite Demonstration Connect up to 5 Social Media Accounts for no cost

For $9.99 a month, connect up to 50 Social Media Accounts

Analytics Platform Built in

Scheduling Functionality

Ability to Customize Dashboard and Search on specific HashTags / Key Words for your industry

Engage directly from the dashboard (i.e. respond real time)

SELECTING YOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD

Other Free Tools & Add Ons JustUnfollow Demonstration – Twitter Specific

Quickly follow your target market

Quickly unfollow those who don’t follow back

Copy the followers of your competitors / target market

ThunderClap.IT Demonstration Run a campaign to broadcast 1 message by enlisting the followers of your friends, family, and

target market

Individuals implicitly give permission by logging on and clicking yes to allowing you to broadcast 1 message to their Facebook, twitter, and Tumblr followers.

Free of charge, with a premium edition available.

Other Social Media Dashboards BufferApp

SproutSocial

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

Build on the Strengths of the Members of your Team

Content Creators

Social Media Dashboard Admin

Engagement Specialists (Platform Specific)

Supporters, Fans, and the Crowd (Brand Ambassadors)

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

Twitter Growth: 100+ followers per day (minimum)

Demographic: Highly targeted list of individuals on twitter meet the following criteria: (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space

Develop the brand to appeal to topics of your businesses mission

Media who are in the communities in your space

Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.

Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating twitter feed that invites participation from others

Conversational in nature, injecting personality into the brand

Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within

Think of us as an extension of your team and your brand to supercharge your presence and exposure

Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach

Twitter Chats: Participating in targeted Twitter Chats and/or creation of industry Twitter Chat and management of content & engagement in each chat.

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

Google Plus Growth: 10+ followers per day (minimum)

Demographic: Highly targeted list of individuals on Google Plus meet the following criteria (Will be adjusted with more specific detail around the company once a client is identified):

Individuals who are in your specified industry space

Develop the brand to appeal to topics of your businesses mission

Media who are in the communities in your space

Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.

Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating Google+ Posts that invites participation from others

Conversational in nature, injecting personality into the brand

Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within

Think of us as an extension of your team and your brand to supercharge your presence and exposure

Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach

Google+ Brand Page: Manage content & engagement on the business page.

Google+ Hangout: Establish a weekly show through google hangouts for brand (if appropriate). Example: Crowdfund Capital Advisors

Google+ Community: Participating in targeted communities and/or creation of industry community and management of content & engagement in each community.

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

Facebook Growth: 100+ followers per day

Demographic: We will use targeted advertising campaigns in Facebook in order to reach your specified community or space. (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space

Develop the brand to appeal to topics of your businesses mission

Media who are in the communities in your space

Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.

Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to yourestablished sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating Facebook posts that invites participation from others

Conversational in nature, injecting personality into the brand

Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within

Think of us as an extension of your team and your brand to supercharge your presence and exposure

Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach

Facebook Fan Page: Manage content & engagement on the business page.

Facebook Groups: Participating in targeted groups and/or creation of industry group and management of content & engagement in each platform.

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

LinkedIn Growth: 10+ connections per day

Demographic: We will use direct engagement using your personal linked in account in order to reach your specified community or space. (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space

Develop the brand to appeal to topics of your businesses mission

Media who are in the communities in your space

Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.

Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to yourestablished sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating LinkedIn posts that invites participation from others

Conversational in nature, injecting personality into the brand

Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within

Think of us as an extension of your team and your brand to supercharge your presence and exposure

Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach

LinkedIn Business Page: Manage content & engagement on the business page.

LinkedIn Groups: Participating in targeted groups and/or creation of industry group and management of content & engagement in each platform.

ASSIGNING YOUR CROWDFUNDING SOCIAL MEDIA TEAM TASKS

Business Development –Online Meetup.com: Build a nationwide meetup group network for events.

BiggerPockets.com: Real Estate related business development

FounderDater.com: Early Stage Startup business development

Instagram: Retail outlets w/ visually appealing content business development

Pinterest: Retail outlets w/ visually appealing content business development

YouTube: Visual content marketing platform business development

Other: Customized according to specifications of the client

Business Development –Offline Real Estate Investor Association Partnerships

Co-working Partnerships

Incubator Partnerships

Accelerator Partnerships

Non-Profit Partnerships

Government Partnerships

University Partnerships

Service Provider / Vendor Partnerships

Media Partnerships

Sponsorship Sales

Other: Customized according to the needs of the client

CREATE YOUR CROWDFUNDING SOCIAL MEDIA ACCOUNTS(VOLUNTEER NEEDED!)

IDENTIFY YOUR CROWDFUNDING SOCIAL MEDIA PROJECT KEY WORDS

Hashtags and Keywords are establishing your Brand in a Particular Space

#HASHTAGS

Key Words: What would people search for if they wanted your product or service?

What is your industry key buzz words?

Flow through to your website, press releases, blog, etc.

BUILD YOUR CROWDFUNDING SOCIAL MEDIA CROWD

Social media should begin the moment you iron out your mission, message map, and communication plan.

Socialize your existing crowd & customers that you will be executing a crowdfunding campaign.

Educate them on what crowdfunding is.

Build a new crowd through social media over a 3 to 6 month period BEFORE you launch your campaign.

Make them your customers if you have an existing business that provides goods / services, and once your customers, funnel them into your crowdfunding campaign for extra “Customer Appreciation” rewards.

Focus on Influencers who can promote you and become your Brand Ambassadors; Case Study on Diabetes Stigma Project.

Tools to measure influence: Klout Score.

ENGAGE YOUR CROWDFUNDING SOCIAL MEDIA CROWD

In order to receive engagement, YOU have to be engaging. Inject personality in your brand by having every day conversations with people whom

are interested in what you do. You don’t have to always talk about your product or service. Sometimes, customers just like it when you say “Good Morning”

Only post links 15 – 20% of the time. Most of your content should be conversations, pictures that are inspiring / positive, or infographics in your industry that inform your target market about the industry you are in.

Identify #HashTags that are highly social, such as #MediaChat, #UsGuys, #BevChat, etc. Participate in the weekly twitter chats.

Examples of Engaging Content: Reality Crowd TV Most Retweeted Post

Examples of Engaging Google Events: Virgin Startup Google Hangout

Examples of how a Conversation Leads to Interview & Introductions: Cheryl Conner Forbes

Examples of how thought leadership in LinkedIn Group gets Leads: RE CF Consulting

INTERACTIVE SESSION: AUDIENCE BUSINESS CONSULTATION

Recap from each group of lessons and insights learned.

General questions on “how to” use social media to promote crowdfunding.

Let’s talk about someone’s business and apply what we learned.