Social Media And Product Innovation
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Transcript of Social Media And Product Innovation
Social Media
&
Product Innovation
Vanina Delobelle, PhD
www.vaninadelobelle.com
July 2008
Social MediaSocial Media
Social Media: the real viral strategySocial Media: the real viral strategy
The power of reaching crowdsThe power of reaching crowds
The brandThe brand
Which Social Media Which Social Media for Product Innovation ?for Product Innovation ?
SocSocial networksial networks
ForumsForums
MicrobloggingMicroblogging
Multimedia sharingMultimedia sharing
DiggsDiggs
Blogs Blogs and Livecastsand Livecasts
Virtual UniversesVirtual Universes
The user connectionsThe user connections
Social networks
Microblogging
Blogs
Forums
DiggsMultimedia
sharring
The Innovation processThe Innovation process
The product innovation cycleThe product innovation cycle
Research &Research &
Concept Concept
DefinitionDefinition
TestingTesting
LaunchLaunch
Social Media are used to share and learn
Social Media are used to share and learn
Research & Concept DefinitionResearch & Concept Definition
• Market trends analysis : read content related to industry and concept
• Benchmarking : read user reviews and content published about competition
• Competition analysis : read user reviews and content published about competition
• Surveys : share surveys and/or find participants via blogs, social networks and microbogging
• User ideas generation : read blogs where users share ideas about the possible evolutions of your product
TestingTesting
• User testing : test some functionalities with one panel of users and recruite and/or share via the social media
• Beta : launch a private version of the product and recruite/share via the social media
LaunchLaunch
• Communication : use social media and the power of crowds to talk about the launch of your product
• User engagement : use social networks to invite new users and engage a viral effect
• Users feedbacks : use the social media to learn about how your users appreciate your product. Can be surveys or simply reading posts.
Social Media and Social Media and InnovationInnovation
The golden ruleThe golden rule
Users are happy to be Users are happy to be engaged !engaged !
• Use your users as they want to take part of your product
• Lean on your users to share about the productBecause they participate they will be even more eager to communicate about it
• Rely on them as they will be the ones using the product
For more conversations…
www.vaninadelobelle.com