Social media and Politics 101
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“Social Media Meets Politics”
Presented by Amy Chorew
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One Day, Social Media Marketing
will just be called
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Marketing
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Definition: Social Media are primarily internet and
mobile based tools for sharing and discussing information
among human beings
What is Social Media?
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5
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48% of the U.S. Population older than age 12 has a profile on a social network.
~Arbitron & Edison Research, April 2010
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“Social networking has become a part of mainstream media behavior,”
Tom Webster, Vice President of Strategy & Marketing, Edison Research
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Different Tools Different Uses
Social Networks• Builds Identity• Builds Brand• Builds Familiarity
Blogging• Builds Your Brand• Increases awareness• Creates Transparency
Micro Blogging• Distributes content• Builds Ambient
Awareness• Builds Trust• Media Sharing
Industry Sites• Builds credibility• Increases consumer
awareness• Demonstrates
expertise• Provides Links
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Leading….
Use Social Media to build community
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fishbowl
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Help with Grass Roots
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GoalsGet people involved in local politics and
remind them of real estate initiatives
Create a Database for Registered Voters or Concerned REALTORS®
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FacebookPeople don't open their emails
but they do open Facebook
Pull in a different demographicGetting the under forties
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Profile = "friends"
Page = "fans"
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Facebook.com/pages/manage
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Post Updates - Activities
http://live.blogs.realtor.org/2010/05/15/first-vice-president-moe-veissi-meeting-with-the-ypn-board/
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Video - Photos
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Using Links
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Your Textreplate Here
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http://www.realtor.org/research/reinsights/home
Using Links
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Using Links
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• Remind people to vote on issues• Post reminder for events• Cross promote through website and
enewsletter– Links to Facebook to see photos or videos
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• Strategic partners - post on their walls - events open invitations– Local economic development – Industrial development agency–Chamber of commerce
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• Friend as many of the political officials and comment on their events.
• A real ice breaker offline – • Let them know what they do impacts real
estate in the area
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Consider Buying Facebook Advertising
http://www.facebook.com/advertising
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Do Something Remarkable
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What Are You Doing?
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http://twitpic.com/135xa
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Sign Up – Create Profile
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Tweetdeck or Hootsuite
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Using Hashtags
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Post Links
Retweet what the politicians tweet
Remind people to vote on issues
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Follow the PoliticiansFollow the News
By their@handle
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Geo-Tagging is the Latest Craze
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Video
Video
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Sharing Videos
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Take a Screen Shot
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Texting
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To: 88500Text Message: economic
To receive link for handout
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Community Forum
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Nfistudios.com
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MyLinda2010.com
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This is . . . Technology
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Monitor . . .
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• gist
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