Social media and online toolkit connecting and engaging with stakeholders online (1)
-
Upload
elton-kuah -
Category
Marketing
-
view
206 -
download
2
Transcript of Social media and online toolkit connecting and engaging with stakeholders online (1)
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Social Media and Online Toolkit – Connecting and Engaging with
Stakeholders Online
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
About Our Company We are a marketing solutions company specializes in
Internet Marketing and Strategic Business Planning
Our Vision Make Your Business Fly
Our Mission To increase more brand awareness and profit for businesses through
internet marketing consultancy, marketing solutions and business innovation
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Elton Kuah is the founder of Enrich Social Media; an advertising company specializing in internet marketing services, hotel booking solution to increase sales and brand awareness for profit
He is a certified member of Social Media Summit and Facebook Success Summit USA by Social Media Examiner, one of the world’s Top 100 by Technorati and AdAge business blogs. He has an award for Global Business Mentorship from Deputy Minister of Finance of Malaysia for business innovation.
His insights were featured in online radio portal Durianfm.com, mainstream media from E27 Singapore, Socialmediapolis.com, News Straits Times Malaysia, Malaysia SME and Graduan Malaysia.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Recent Crisis Training
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Achievement
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Clients of ESM
And many more
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Principle of Effective Online Communication
2. How Social Media is Impacting Public Communication
3. How to Effectively Utilize Social Media to Engage and Build a Strong Connection With Stakeholders
4. Effective Social Media Monitoring
In This Workshop
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Please approach the course with open mind
2. Please do no have instant expectation of immediate result after training
3. Please ask any question if you have at the end of the section
Disclaimer
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Word Of Mouth Or Viral Marketing Is Important
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Instead of a single consumer referring a business to only one other person in traditional marketing, online users can
spread brand awareness about their service, product, or business to reach at more prospect and potential
customers!
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Most Engaged Communication Sites
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How Social Media Is Affecting Public Communication
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Increased search engine rankings. 2. Increased top of mind awareness. ‐ ‐3. Brand positioning as approachable, transparent, and interested in
providing customer service. 4. A direct way to dialog with prospective customers, partners, and
vendors who might not have otherwise found you.
Tangible Benefits
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Increased brand visibility, exposure, and relevance
2. Improved customer relations
3. Improved company morale
Intangible Benefits
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Cake Analogy Of Communication
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
What Happens When Any Part of the Cake Is Broken?
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Case Study: H & I Niaga
Responses not being done on time
Other blog sites mentioned the same news and its stay on top of Google
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Case Study: Gold Investment
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Cause and Effect
1. Market lost confidence
2. Investor do not want to invest in the company
3. Business profits and revenue are affected
4. Internal uncertainty in company will arise and morale drop among employees and partners
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
If YOUR ORGANIZATIONdoes not have a proper
SOCIAL MEDIA POLICY TO SOCIAL MEDIA POLICY TO ADDRESS THE ABOVEADDRESS THE ABOVE…
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How Do You Communicate This To Your Stakeholders?
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How to Effectively Utilize Social Media to Engage
and Build a Strong Connection With
Stakeholders
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
• ReSearch.ly finds communities of people connected by shared interests/topics, and helps marketers to listen to what’s being said about brands and competitors.
• ReTweet analytics identify influencers and emerging trends to create new communities on the fly.
• With Degrees of Separation, social media managers have the ability to find connection paths to anyone linked on Twitter by the social or interest graph.
What Research.ly Do?
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. They're enthusiasts, they're addicts, they're junkies,
2. they're creative3. They love music, food, and cheap items 4. A quite amount of number of them are students
All of these things can be done by just looking at the tweets and looking at the existing followers of competitors.
People Trends
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Plan and Strategy
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Plan and Strategy
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social media Policy Formulated
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
You Need More than ONE CHANNEL OF COMMUNICATION OfflineOffline OnlineOnline
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Website
Physical Store
Contact Form
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Sharing of Citi Story and Framework
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Design a framework for your organization in regards to social media policy.
2. Please indicate the stakeholders involved, level of involvement of the party inside (moderator, implementaion and support, management,)
3. Identify the rules and regulations from external policy such as management, media, mass public that may hinder your progress
Exercise
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Effective Social Media Monitoring
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Tools To Analyze
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Hootsuite.com Backtype.com Addictomatic.com Social Mention.com
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Addictomatic.com
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Addictomatic.comAddictomatic is a search engine that will give you a visual representation of your presence across social media sites,including youtube, digg, google blog search and Flickr.
Just pop in your brand term (or your competitors) to get an overview of where you’re doing well and which areas need attention. It might be the case, for example, that it’s not picking up photo or video results so you can see this is an area to focus on.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Google Alert
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Backtype.com
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social Mention
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social Mention 1. Social Mention is an excellent real-time
search engine, that pulls in data from a range of social media.
2. As well as displaying the latest results, it also gives you a sentiment score of positive: negative, related keywords, reach and many other useful metrics.
3. If you’re quick off the mark with your social media monitoring, this could be a valuable way to avert a crisis before it spreads.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Handling Reputation Issue
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Cake Analogy Of Communication
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Expected Results
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Campaign Reporting
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Thank You!Resources:
Email: [email protected]
www.FaceBook.com/enrichsocialmediatwitter.enrichsm