Social Media and Marketing
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Transcript of Social Media and Marketing
Social Media and Marketing
What is Social Media about ?
Source: Moz http://moz.com/beginners-guide-to-social-media
Social media is about the online tools and activities used by people to talk, interact and connect with each other on the web.
Evolution of Social Media
72% of all internet users are now active on social media
Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
18-29 year olds have an 89% Social Site usage
60 % of 50 to 60 year olds are active on social media
71% of users access social media from a mobile device.
Source: Smart Insights.com http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research
Age Demographics for different Social Media Platforms
Combinations of platforms are apt for Businesses
Marketer’s Love for Social Media
Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
It’s highly unlikely that businesses influence Consumers’ purchasing behavior simply
by talking about themselves and their products on Social Media.
Source: Social triangle http:// facebook.com/socialtriangle2014
Social media marketing is about making emotional connections through positive customer experiences, exceptional service and engaging conversations.
If there’s one thing business owners can’t afford to ignore in the digital age, it’s their Online reputation.
Source: Social triangle http:// facebook.com/socialtriangle2014
Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/
The three main steps to success through social
media…
Listen and understand!
Listen to what the current or
prospective consumer is
saying about your business/brand.
Respond!!Responding to
consumer’s post or comment is the most step for developing a
rapport.
Engage!!!Saying is easier
than done, more the consumer is
engaged with business/brand
higher the chances for
success.
Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/
