Social media and local government
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Transcript of Social media and local government
![Page 1: Social media and local government](https://reader035.fdocuments.in/reader035/viewer/2022081717/545879f3b1af9f40378b516b/html5/thumbnails/1.jpg)
Local governmentand social media
Simon WakemanHead of Marketing
Medway Council
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Medway
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why?
• satisfaction – communicating well
• more effective consultation
• competition
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• May 2008 – online survey
• 82 responses from 61 councils
• 13.8% of councils responded
research
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Newsreleases
Newspaper/ magazineadvertising
Publicmeetings
Outdooradvertising
Radioadvertising
Directmarketing
TVadvertising
Regularly Occasionally Rarely
Which tools does your organisation currently use in its communications?
Source: 82 communicators in 61 local authorities surveyed May 2008
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Forums / bulletin boards Email marketing Text messaging
Regularly Occasionally Rarely
Which tools does your organisation currently use in its communications?
Source: 82 communicators in 61 local authorities surveyed May 2008
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Blogs Podcasts Social networks Wikis Video sharingwebsites
Image sharingwebsites
Socialbookmarking
Virtual worlds
Regularly Occasionally Rarely
Which tools does your organisation currently use in its communications?
Source: 82 communicators in 61 local authorities surveyed May 2008
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dcas
ts
Blog
s
Vide
o sh
arin
gwe
bsite
s
Socia
lne
twor
king
Wiki
s
Socia
lbo
okm
arkin
g
Imag
e sha
ring
webs
ites
Virtu
al wo
rlds
Not used but plan to in next 6 months
Social media tools not used but plan to use in next six months
Source: 82 communicators in 61 local authorities surveyed May 2008
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• Create a new two-way communication channel for
young people in Medway
• Get young people actively involved in producing the
podcast
• Help the organisation learn about podcasting as a communications tool
objectives
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• 360-400 downloads per show
• positive face to face feedback
• limited direct responses• experience of new
communications tool
results
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0%
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30%
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60%
Have used /plan to use
Don't plan touse
Not aware oftool
Social networking in council communications
Use by councils
Source: 82 communicators in 61 local authorities surveyed May 2008
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Social networking in council communications
Source: 82 communicators in 61 local authorities - May 2008/ Ofcom Media Literacy Audit – December 2007
Use by councils Use by residents
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60%
16-24 25-34 35-44 45-54 55-64 65+0%
10%
20%
30%
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Have used /plan to use
Don't plan touse
Not aware oftool
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• which sites
• where to access• uses for social networks
• worries and concerns
what Medway’s young people say
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• promotion / advertising
• building an interest group• dialogue and consultation
councils on social networks
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Fuse Medway Festival
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Social networks in council communications
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Social networks in council communications
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Social media tools not planned to be used
0%10%20%30%40%50%
60%70%80%90%
100%
Virtu
al wo
rlds
Imag
e sha
ring
webs
ites
Socia
lbo
okm
arkin
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Wiki
s
Vide
o sh
arin
gwe
bsite
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Socia
lne
twor
king
Podc
asts
Blog
s
Not so far and don't plan to
Source: 82 communicators in 61 local authorities surveyed May 2008
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• low awareness of potential
uses• lack of personal use
• blocking access – firewalls and policies
• support from IT departments
barriers to use
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• listen
• acknowledge• create
• share…
get stuck in
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• learn the ropes
• get the organisation– culture and silos
• risks vs benefits• demand it from your council
closing thoughts
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[email protected]@simonwakeman.com
+44 (0) 7771 701902
twitter: simonwakemanwww.simonwakeman.com/dpgsm-manchester
any questions