Social Media and Library PR - How to Get Your Library NOTICED!

Curtis Rogers, South Carolina State Library

This session will review how social media and web 2.0 applications can be used to promote your library.

Facebook and Twitter and how to use them effectively will be reviewed. We will also look at relevant

research in this area as well as review how to keep track of your social media statistics.

Time: 9:30 am to 12:30 pm (break around 10:45)

PR vs. Marketing

Social Networking vs. Social Media

o http://commoncraft.com/socialmedia

o http://commoncraft.com/video-social-

networking

o Using Facebook and Twitter as

Marketing Tools:

http://www.youtube.com/watch?v=clN

9BOwYxsk

Facebook Review/Overview

o Fan page vs. Profile

o Settings

o Groups

o Events

Twitter Review/Overview and tools

o www.Hootsuite.com

o www.tweetcloud.com

o Twitter Karma

http://dossy.org/twitter/karma/

o www.tweetdeck.com

o Qwitter: http://useqwitter.com

o Twitter Friends Network Browser

o www.Twitterholic.com

o http://tweetstats.com

YouTube & Vimeo

o Safety video

o How SCSL uses YouTube

www.youtube.com/scstatelibrary

o SCSL on vimeo: www.vimeo.com/scsl

o video production

iMovie

http://www.apple.com/ilife/tut

orials/#imovie-intro

video cameras & equipment

Chat/IM – Meebo.com &

http://www.youtube.com/watch?v=X5lDo-

uFgTw

HR/Jobs with Twitter:

http://mashable.com/2009/03/13/twitter-jobs/

o Employment group from FB

http://www.facebook.com/help/?page

=903#!/group.php?gid=126784204829

&ref=ts

o Using Social networking Sites to find a

job

http://www.blackcollegian.com/index.p

hp?option=com_content&view=article

&id=1006:social-

networking&catid=121&Itemid=249

o LinkedIn

Other resources/General Q&A