Social Media and Large Scale SMS campaigns ( vodacom)
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Transcript of Social Media and Large Scale SMS campaigns ( vodacom)
... or we support socially something mobile
george p.achillias
how something big like a large scale campaign which is going to run for days is going to be the biggest to and thing in the area
our goal
drive people send more SMSs, share more things, memories, experiences, feelings with other participants
consumers as audience
consumers as media
the project272 days
every day
every week, a car
at the end, the grand prize,
just text to 4444
social
make it big on
we have the community
34,764 people like the vodacom facebook page
politely we announce, days before
that something BIG is to start on June 1st...
we listen, what they say about it...
then, on June 1st, we say it profound
so, people might react and invite others to join
it’s BIG!
and then... we listen, again carefully what people say, share, comment
findings will inspire
all the commercials are about to run
then we listen more and we create the facebook app based on insights
share your pictures on vodacom’s facebook page and get a code you have to send to 4444 and get extra points
... and then, keep listening and feeding community’s needs
participants comments
... reactions
we share with them the joy of being in vodacom’s world
check in in vodacom’s stores you get a CODE
text it to 4444 for extra points
we create buzz... in our owned media
we earn publicity because we are doing something BIG, something good to be there!
media attention
every month a big event...
inviting participants to be there...
event is for free...
but only already LSC participants take the invitation
check in a code only for people being in the event text it to 4444
for extra points
... and then?
ask all participants to text to 4444
experiences
commentsfeelings
participants as
audience
participants as
media
create a quiz on facebook
with questions to be answered
more rounds, more SMS to 4444
person leading the quiz scoreboard, gets a code
text it to 4444 for extra points
ask from people to send them comments about anything to 4444
post them on twitter
and at the end of the day
from interrupting participants, asking them to send more....
you engage them to be part of something BIG, worth to be part of it
all photos are from flickr and tumblr
thank you
for more get in contact with
George P. [email protected]/gachilliasfacebook.com/[email protected]