"Sustainable Domestic Wastwater Treatment in (Tropical) Urban Areas
Social Media And Its Effect on Water & Wastwater Industries
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Social Media and Its Effect on the Water and Wastewater Industries by Jon DiPietro Bridge-Soft
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Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.
Transcript of Social Media And Its Effect on Water & Wastwater Industries
Social Media and Its Effect on the Water and Wastewater Industries
by Jon DiPietroBridge-Soft
What is Social Media?
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/
How does Social Media work?
These tools don’t get socially
interesting until they get technologically
boring.”
“
Low transaction costs
The math behind going viral
LinearViral
Network Size
Netw
ork
Eff
ect
From Small World
networks to a Tipping Point
The Long Tail of Social MediaRetail
Blogs
Advertising
Case Study
Dec 2008 Ice Storm:2” of freezing rain400,000 outages55% of NH
780+ utility poles13,600+ fuses1,300+ transformers
408,000 calls105 miles of cable13 days
@psnh
Courtesy of Hubspot’s Twitter grader (twitter.grader.com)
Public Relations
AdvocacyCollaboration
Customer Service
Public Relations
Recruitment
Are you making conversations
easier or harder?
