Social Media and Human Resources
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17-Oct-2014 -
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Business
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Transcript of Social Media and Human Resources
Social Media & HR: The Good, The Bad & The Ugly
2
The business meeting
The reunion/night out
The cocktail party
The three big social networks:
Blogs
SEO
Mobile
The three big drivers:
LinkedIn: Your online portfolio
7
LinkedIn company pages
Problem areas:
Blogs: Everybody has an opinion
3 Types of Employees Blogs
• Internal (behind firewall)• External (marketing)• Personal blog
– Should not reveal confidential information– Should have disclaimer
Facebook: Oh no you didn’t!!!
The problem with Facebook
NLRB v. AMRNLRB v. Hispanics United
Facebook and privacy
• There is none.– Comments on pages are public– Friends’ profiles may be public
• Responsibility is on the user.– Go through privacy settings monthly or
whenever Facebook makes a change.– Do not friend up or down the corporate ladder.
Twitter: The problem with cocktail parties
The problem with Twitter
Best to have a sense of humor
Social Media Policies: Treat employees as adults
IBM
• Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
BBC
• With conversations, participate online. Don’t “broadcast” messages to users.
• With moderation, only police where we have to. Trust our users where we don’t.
Intel
• Always pause and think before posting.• Perception is reality. • It's a conversation.
Zappos
• Be real and use your best judgment.