Social Media and Fundraisng - are you prepared?

Social Media and Fundraising

Are you prepared?

Evelyn So24th February 2011

2Integrative Digital Thinking™

> 1 way to look at something

3

Individual Solicitation

Direct Mail

Telemarketing

Special Events

Earned Income

Capital Campaigns

Corporate

Grants

Raffles

Memberships

Planned Giving

Memorials

Established Methods

Integrative Digital Thinking™

4


Direct Mail

Telemarketing

Special Events

Earned Income

Capital Campaigns

Corporate

Grants

Raffles

Memberships

Planned Giving

Memorials

Technology Evolution

… …Integrative Digital Thinking™

5


Direct Mail

Telemarketing

Special Events

Earned Income

Capital Campaigns

Corporate

Grants

Raffles

Memberships

Planned Giving

Memorials

Social Media – New!


6


Direct Mail

Telemarketing

Special Events

Earned Income

Capital Campaigns

Corporate

Grants

Raffles

Memberships

Planned Giving

Memorials

Only go where the crowds are?


7

This is ONE way to look at it.


8

Time management

Resource overload

Content duplication/creation

… and more

Why am I doing this &#%)$&*&??!!


9

Here’s another way to look at it.


10

A real life story…


11

Sarah K.

Jennifer H.

Brenda D.

Sarah K.


It’s not about 1-way telling

It’s about the Experience“Social” is a big part of the

experienceI was never approached!


22

So how? Let’s look at the basics, again.


23

The Basics



Direct Mail

Telemarketing

Special Events

Earned Income

Capital Campaigns

Corporate

Grants

Raffles

Memberships

Planned Giving

Memorials

24

The Organization

Performance ReviewWhat’s working? What are your competitive advantages?What’s not working, what are the painpoints?What’s costing time, money, headaches?

Preparedness ReviewBrandTechnologyContentOperation

Social Media StrategyWhy Social Media?Can Social Media help? How? When?What’s the measurement of success?How does it tie into the whole operation?


25

Brand

What’s your Persona?

What’s your Digital Persona?


What do people say about you?

26

Content

Creation

Management

Inventory

Format

What content for the social space?Tip – what’s your STORY?


27

Operation

Processes

Social Media Policies

Budget

Resources

Can your operation support this?


28

Social Technology

Support

Maintenance

Capability

Compatibility

Finally, which platforms?


29

It’s a business decision that requiresStrategy, Tactical Planning, Execution,

Management and Measurement


30

The Target

Do you know…Who you HAVE reached?Who you WANT to reach?

Preparedness ReviewDefine targets/influencersMonitorFindConnectNurtureGrow from 1-to-1 to a tribe

Are you sure about your answers to those questions?

Do you know…How people experience your organization?What people are talking about you?


31

A different way to look at the picture…


… from your target’s perspectives

32

User-Centric View

EXPERIENCE


33

Stages of Engagement

Involvement

Ambassador

Trust

Enthusiasm

Knowledge


34

It’s not just about reaching targets

It must start from defining, finding….

… connecting … nurturing…

…all the way from 1-to-many…

…to achieving a tribe of ambassadors


35

I hope you are ready to look at, prepare for, and apply Social Media in a new way.


36

And now onto Paul Dombowsky’s presentation on Crowdfunding


[email protected]


Social Media and Fundraisng - are you prepared?

Business

Transcript of Social Media and Fundraisng - are you prepared?