Social Media and Employer Branding
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Social Recruiting at A chievers
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Social recruiting initiatives we have implemented at Achievers and their impact. This presentation was delivered by myself and Kate Pope at an HR + Tech MeetUp in June 2014 at the Achievers Canadian HQ in Toronto.
Transcript of Social Media and Employer Branding
Social Recruiting at Achievers
Introductions:
Kate Pope Andrea Webb
Employee Success (HR) Corporate Recruiter
Business Partner Achievers
Achievers [email protected]
A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
If you don’t manageyour employer brand,then someone else willwrite the story for you.
The Fix
Social Recruitment
Achievers Goes Social- Jobvite
Publisher• Broadcast a Jobvite to Facebook, LinkedIn, and/or
Twitter by updating your status.– Jobvite will automatically generate a unique, trackable
link for each post.
But We Needed to Fix a Few Things…
1 We had a limited brand in San Francisco2 We needed to reach remote hires
3 We wanted to connect people to our culture
The Fix
Social Recruitment
@[email protected] - Achievers
@AchieversHQ
@Achievers
AchieversCommunity
glassdoor.com - Achievers
Your employees are your brand!
Your employees are your brand!
How to get your employees involved!
Social Media Teams:
Instagram Ambassadors
Traffic! Traffic! Traffic!
1) Unique visitors:• Increased +120% from Twitter last quarter• Increased +220% from Facebook last quarter
2) Followers on Instagram - 150+
3) Glassdoor• Employee satisfaction rating of 4.1 or “Very satisfied”
Action Plan
1)Scale for growth2)Be Mobile3)Brand Evolution4)Localize the brand5)Stay relevantWhat’s Next?
• Scale for Growth• Localize the brand• Go Mobile• Stay relevant and transparent• Constant Evolution
