Social Media and Email Opportunities and Pitfalls EFC/NCHELP Legal Meeting August 6, 2012.

Social Media and EmailOpportunities and Pitfalls

EFC/NCHELP Legal MeetingAugust 6, 2012

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EmailEmail

An estimated 3+ billion email accounts existed worldwide at the end of 2011

About 83% of all emails reach the recipients’ inboxes

66% of people under 30 use their Smartphone to access email

Email usage declined by 34% among 10-24year olds in 2011.

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Social MediaSocial Media 43% of all online consumers are social

media fans or followers. 200 million Facebook users access the

service from a mobile device 20 % of searches on Google each day have

NEVER been searched for before. Though nearly every large charity &

university in America has a Facebook presence, less than 60% of the Fortune 500 do.

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Social Media and Email Opportunities and Pitfalls EFC/NCHELP Legal Meeting August 6, 2012.

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Transcript of Social Media and Email Opportunities and Pitfalls EFC/NCHELP Legal Meeting August 6, 2012.