Social Media and Democracy in Latin America
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Transcript of Social Media and Democracy in Latin America
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SOCIAL MEDIA AND DEMOCRACY IN LATIN AMERICA
Rachel Johnson, Elon University
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Democracy and the Internet
Regime type plays an important role
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Illiberal Dem. Semi-Dem. • Free and fair elections do not guarantee constitutional protections and complete democracy.
• Governments have an immense concentration of power, allowing the restriction of freedoms and rights.
• Zakaria (2005)
• Where elections are free but not fair.
• Anyone can enter the election but the incumbent is rigged to win.
• Or power does not go to the winner rather some other group outside the elected offices. • Smith (2005)
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Social Media A Wide Range of Tools
Framework developed by Kaplan & Haenlein
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Possible Benefits
•Social Capital & Community-
Building
•Access to Information
•Citizen Journalism
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Social Media Use Statistics
88
70.5
89.8
12
29.5
10.2
0% 20% 40% 60% 80% 100%
Latin America
Worldwide
North America
Users
Non-Users
Social Media Users
62 52
38 48
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Latin America Worldwide
Average Age of Social Media Users
All Other
15-35
From ComScore, 2010
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Top Sites in Latin America
91 Million
34 Million
24 Million
Top Worldwide Markets by % Reach:
#4- Chile #6-Argentina #7-Venezuela #10-Colombia #11-Peru #12-Mexico
Top Worldwide Markets by % Reach:
#2-Brazil #3-Venezuela #8-Argentina #13- Chile #14-Mexico #15-Colombia
From ComScore, 2010
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VotoJoven Venezuela
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VotoJoven Venezuela
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VotoJoven- Tweet Examples Venezuela
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#Occupario Brazil
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#Occupario Brazil
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#Occupario Brazil
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CONCLUSIONS • Connecting the online and offline worlds • Old institutions, new tactics. • The long game.