Social Media AnalyticsDylan Caraker

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Twitter Analytics Summary: June

15 messages contained links and have received 15 clicks. 1 click per message, down from 3.6 at this point last month

Messages in total have had 22 interactions. 1.2 interactions per message, down from 1.4 at this point last month Still better than 43% of similar customers

Low level inventory notifications

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Twitter Goals & Optimization

Drive people to website Increase thought provoking messaging

Hoping to yield increase in interactions → increase reach

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Publish

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LinkedIn Analytics Summary: Last 30 Days

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Impressions - number of eyes on company page post, either in their newsfeed or on your company page

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LinkedIn Following Analysis

LinkedIn Goals & Optimization

Drive people to website Increase thought provoking messaging

Hoping to yield increase in interactions → increase reach

LinkedIn – 1 time per day 20 posts per month (1x per weekday)

allows you to reach 60% of your audience

Publish at the optimal times →

Increase connections Sales Team Management Team

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