Social Media Analysis - Smirnoff USA August - September 2016
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Smirnoff USA on Social Media Aug 1 st – Sept 30 th 2016
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Transcript of Social Media Analysis - Smirnoff USA August - September 2016
Smirnoff USAon Social Media
Aug 1st – Sept 30th 2016
Smirnoff : Social Media Report
This Report looks at how
Smirnoff (USA)performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Analysis of
Smirnoff USAFacebook Page
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
2,358,110 2,998 .13% United States
Smirnoff US
Engagement Score Total Fan Posts
584 71
Total Posts Brand Response Rate
18 4.23%
Total Likes Avg. Reply Time
54,443 2 days, 49 mins
Total Comments General Sentiment
5,135 Neutral
Total Shares
11,752
BRAND POSTS FAN POSTS
Brand Overview
2,352K
2,353K
2,354K
2,355K
2,356K
2,357K
2,358K
2,359K
2,360K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
2,358,110
New Fans
2,998
Engagement
0
250
500
750
1,000
1,250
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Smirnoff US had an average engagement score of 584 and a highest of 997.
Community Analysis
Smirnoff US fans are largely from United States followed by Mexico.
Distribution of Fans
0K 500K 1,000K 1,500K 2,000K 2,500K
United States
Mexico
United Kingdom
Jamaica
Puerto Rico
Canada
India
Venezuela
Brazil
Tunisia
0
1
1
2
2
3
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Smirnoff ICE Raspberry 7
RECIPE 6
1.5oz Smirnoff Vodka 4
1 Bottle Smirnoff ICE 4
Smirnoff 4
17%
83%
Brand Participation Brand Non Participation
90%
0%10%
Posititve Negative Neutral
Brand Posts - Engagement
Smirnoff US responded to 3 conversations generated by the 18
Posts they published.
Smirnoff US receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
24-AUG-16, WED 12:00PM
“It doesn’t matter if you’re a breakfast
person, or a lunch lover, you’re all invited to
brunch” - t ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 15,005 1,274 5,197 Positive
07-SEP-16, WED 10:23AM
Trash talking and tailgating with Smirnoff
Vanilla drop shots. Two things that are more
fun with a f ..
30-SEP-16, FRI 4:56PM
Gather up the die-hards, the
bandwagoners, and even the rivals this
#gameday because the watch party ..
ENGMT. LIKES COMMENTS SHARES
878 5,468 726 1,724
ENGMT. LIKES COMMENTS SHARES
835 5,834 904 1,224
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Smirnoff 30
vodka 8
Smirnoff Ice 6
Mixmag 6
flavor 5
User Posts
0
1
2
3
4
5
6
7
1-A
ug
3-A
ug
5-A
ug
7-A
ug
9-A
ug
11
-Au
g
13
-Au
g
15
-Au
g
17
-Au
g
19
-Au
g
21
-Au
g
23
-Au
g
25
-Au
g
27
-Au
g
29
-Au
g
31
-Au
g
2-S
ep
4-S
ep
6-S
ep
8-S
ep
10
-Se
p
12
-Se
p
14
-Se
p
16
-Se
p
18
-Se
p
20
-Se
p
22
-Se
p
24
-Se
p
26
-Se
p
28
-Se
p
30
-Se
p
Positive Neutral Negative
Smirnoff US responded to 3 conversations generated by the 71
Posts fans published.
Smirnoff US appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
4%
96%
Brand Participation Brand Non Participation
27%
7%66%
Posititve Negative Neutral
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