Social Media Analysis - Oil Industry
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Transcript of Social Media Analysis - Oil Industry
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Social Media Analysis
Cruz, De Leon, Reyno, Tan, Vitales
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FacebookFan Page Analysis
• Caltex Global does not have a Facebook but it does have localized versions for each.
• The Caltex brand, on a global level, is promoted through SuperStrikas FB portal where the cartoon version is shown on chosen countries worldwide.
SEAOIL CALTEX PH CHEVRON
URL http://www.facebook.com/SEAOIL
http://www.facebook.com/CaltexPhilippines
http://www.facebook.com/Chevron
Total # of Fans 807 20,122 82,386
Default Landing Page Wall Wall (FBML)We Agree. Do You?
Info Tab Year founded, Location, About, Company overview, Awards, Products, Contact Details, Website, Likes
Company info and overview, mission, community guidelines, promos,
Year Founded, About, Company Overview, Mission, Website, Likes
Frequency of PostModerate (max 3 times a week)
3 times a week, but the third party “engagers” post everyday.
Monday to Friday
Fans Can Post on Wall? Yes
YES Yes
Potential Page Value: $8,716 $ 217, 318 $45,954
Current Page Value: $1,598$ 65,195 $12,254
Engagement Rate 10.78% 1.49% 5.19%
Type of Posts:company announcements, links to blog, videos, sales promo
Promos, pride announcements, trivias, photo uploads encouraged. Company announcements, CSR
activities
Posts actively monitored? Yes
YES No
Facebook Analysis
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TwitterAnalysis
Twitter AnalysisSEAOIL CALTEX CHEVRON
URL twitter.com/SEAOILnews http://twitter.com/CaltexPH twitter.com/ChevronFollowers 28 65 12,067
Following 5 32 252
Tweet Types News, sales promo, company announcements
News, company announcements
Company Announcements, CSR Activities/Updates
Frequency of Posts Moderate (Max 5 times a week)
Moderate (Max 7 times a week)
Daily
TweetReach 0 people 286 people (5tweets) 271,631 people (50tweets)
Retweet Rank 879,443 879,400 111,524
Follower Growth Rate Average 1.86 per day Average 4.33 per day Average 38 per day
Social Mention:
Strength 1% 2% 28%Passion 52% 40% 18%
Sentiment Neutral 5:0 1:1Reach 11% 6% 49%
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YoutubeAnalysis
Youtube AnalysisCHEVRON
URL http://www.youtube.com/chevronChannel Views 228,953Subscribers
687Most Viewed Video “How to Play Chevron’s EnergyVille”
Video URL http://youtu.be/rb2gqi287j4
Total Views 124,355
Total Comments 193Top Rated “Building the Giant Agbami FPSO Vessel – Chevron
Human Energy Stories”
Video URL http://youtu.be/dDWuL-VcuzY
Total Views 19,913
Total Comments 3
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How Sociable?
Sea Oil
Caltex
Chevron
Petron
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Suggested Social Media Initiatives
Petron
Suggested Initiatives Create the following accounts:
Twitter Facebook Fan Page Youtube account Vimeo Flickr
Content depends on Petron’s goals and objectives. They can target two major audience: Investors Activists