Social Media Analysis - Citibank (USA) August - September 2016
15
Citibank USA on Social Media Aug 1 st – Sept 30 th 2016
-
Upload
unmetric -
Category
Social Media
-
view
193 -
download
0
Transcript of Social Media Analysis - Citibank (USA) August - September 2016
Citibank USAon Social MediaAug 1st – Sept 30th 2016
Citibank : Social Media Report
This Report looks at how
Citibank (USA)performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Analysis of
CitibankFacebook Page
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,098,622 8,612 .79% United States
Citibank
Engagement Score Total Comments
204 2,957
Total Posts Total Shares
47 1,152
Total Likes
46,507
BRAND POSTS
Brand Overview
1,084K
1,086K
1,088K
1,090K
1,092K
1,094K
1,096K
1,098K
1,100K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
1,098,622
New Fans
8,612
Engagement
0
250
500
750
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Citibank had an average engagement score of 204 and a highest of 581.
Community Analysis
Citibank fans are largely from United States followed by India.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
United States
India
Puerto Rico
Mexico
Peru
Philippines
Pakistan
Brazil
Bangladesh
New Zealand
0
2
4
6
8
10
12
14
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Citibank 19
photo 17
click 11
private message 10
PS 10
51%
49%
Brand Participation Brand Non Participation
69%
6%
25%
Posititve Negative Neutral
Brand Posts - Engagement
Citibank responded to 24 conversations generated by the 47
Posts they published.
Citibank receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
26-SEP-16, MON 3:27PM
Citibank US shared Rosa's Fresh Pizza's
photo.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
924 15,621 383 0 Neutral
21-SEP-16, WED 11:11AM
"To sing opera, one needs two things: the
voice and the passion - and above all, the
passion." - And ..
06-SEP-16, TUE 1:09PM
Citibank US shared Rosa's Fresh Pizza's
photo.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
810 3,687 308 606 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
704 7,510 147 0 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Entire Campaign
0 1 2 3 4
0 20 40 60 80 100 120
#GCF2016
Citi Concert Series
#CitiSummerStreets
Number of Posts
Engagement Score
Engagement Score Number of Posts
Generate Your Own Social Media Report
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
