A quick summary of our latest findings, tips and tools.

Social Media

We’ve been spending

some time on social

media, and wanted to

share our latest findings

with you…

How a B2B company could use Buyable

Pins

• Business Coach – coaching sessions

• Law Firm- initial consultations

• Virtual Assistant – monthly packages

• Dentist – teeth whitening promotions

• LinkedIn Trainer – workshops

• HR Company – employment contracts

….the list goes on!

How?

Obviously ideal for retail and B2C

type businesses, these pins have

possibilities for service providers as

well

From our article titled:

What are Buyable Pins in Pinterest?

As a shopping cart type scenario, buyable pins is a mobile and social way

to sell your products or services

Pinterest Buyable Pins, Are You Ready NZ?

Click the link above for more on this topic

From our article titled:2 Social Media Actions Every Entrepreneur Should Be Doing

#1 Listening to your clients on

social media

#2 Listening to your competitors on

social media

This allows you to make sure:

• you have solutions to their pain

points

• your marketing strategy is sending

out the right messages, in the right

places, to the right people

Listening to your customers allows you

to be an entrepreneur who is

proactive, not reactive

This gives you an insight into:

• What mistakes they have made &

how to avoid them

• What they do well, & how you can

do better

• What they are saying & sharing, &

with whom

• Who their customers are & how they

differ to yours

A great entrepreneur knows what’s

going on in their wider industry and

that includes the players, the

demographic, the innovation and

trends

Click the link above for more, including a Prezi

From our article titled:Help! What Analytics Do I Really Need To Look At?

Where do you start?

1. Pick the networks that are most

important to your demographic

2. Decide on what you want to

know. My recommendation would

be:

1. What content are people

engaging with?

2. What time of day are your

audience on the network?

3. Who is looking at your

content?

Bonus: Have a quick look at your

website’s Google Analytics account -

which social media networks sent

referrals to your website?

1. What are you most popular blog

posts?

2. Age/Gender of Users

3. Possibly review your keywords

after looking at which keywords

readers are using to find your

content

Click the link above for more on finding this information

From our article titled:Social Media Engagement – Why I (did) Get

Frustrated

Tools to Help You Engage on Social Media, Smarter!

Nimble a CRM that gathers together,

in one screen, all your contacts’

conversations from Facebook,

LinkedIn, Twitter, and more

Schedule content on Hootsuite (the

free version fell short for me when it

comes to monitoring and searching for

conversations)

Topsy is similar to Social Mention

though like Hootsuite, for me the free

version doesn’t meet my needs,

however Topsy does shine, even in the

free version, in it’s focus on influencers

and top conversations, as opposed to

all conversations

Social Mention is a social media search

and analysis platform that pulls

information you ask for from all

channels into one steady stream of

content

Click the link above for more on this topic

From our article titled:Paid Social Media Campaigns … A Comparison

Your (unpaid/organic) social media

strategy will focus on a couple of

factors:

• Building credibility

• Becoming know as an expert in your

industry

• Building your network

• Building one-on-one relationships

You DON’T promote when content marketing, building networks

and engaging

You DO promote when using paid social media campaigns

Click the link above for more including a great

article by Dan Shewan

Your paid social media

campaigns can compliment

your organic strategy by:

• Promoting upcoming events

and workshops

• Promoting free giveaways

• Promoting a special offer

• Promoting upcoming webinars

…and so much more

Don’t forget to take a

look at our full articles

for more in-depth

information on these

topics…

Who Am I?

I’m Justine Parsons, proud owner of

Your Virtual Assistant

It’s my job to make your business run smoother

and be more productive

Click one of the icons below to be taken through to my social media profiles

For the all of

our articles…

http://www.yourva.co.nz/virtual-assistant-blog/