Social Media, An Essential Ingredient Of A Holistic Marketing Strategy, Says

Uday Salunkhe

WeSchool Bangalore in association with Academy of Indian Marketing (AIM) organized an international conference on Social Media Marketing in Emerging Markets. The participants comprised of marketing professionals, academicians, researchers and political strategists.

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Dr. Uday Salunkhe, Group Director of Wlelingkar said during the inauguration, “Social media has become an essential ingredient of a holistic marketing strategy. It has proved to be hugely beneficial for businesses for reducing costs, improving customer services, creating an online personality.”

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He also expressed his concerns over the lack in use of social media by new businesses and entrepreneurs. Through the conference, WeSchool aims at spreading awareness on social media usage by engaging leading social media experts and academicians. “Social media industry in India is still in nascent stage and WeSchool foresees an opportunity for society, businesses and MBA graduates to effectively use social media tools for growth," Uday Salunkhe observed.

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Anil Rao, Dean of WeSchool Bangalore expressed his views, “Attention of the world is focused on emerging economies like India, China and Brazil, which were utilizing social media in every sphere for growth. Hence, an initiative like this is a necessity.”

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Leading academic researchers from B-School and corporate firms presented case-studies on the best

practices of social media adapted by them.

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Among others to present their views were Sanjeev Bickchandani, founder and executive vice-chairman of Info Edge (India) which owns Naukri.com, a job portal, and M. Janakiraman, founder, Bharat Matrimony, K. Ganesh, founder, Portea Medical and Sanjay Mehta, founder, Social Wavelength.

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“50 shortlisted research and conceptual papers were presented at the conference over a period of two days,” Dr. Uday Salunkhe informed.

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