Social Media Algorithms: How to Respond to Declining Organic Reach
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Transcript of Social Media Algorithms: How to Respond to Declining Organic Reach
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How to Respond toDeclining OrganicReachfrom an interview with Mike Stelzner
Social Media Algorithms:
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IF YOU'VE ALREADY BUILT A STRONG AND LARGE LIST...if people want your content, they will come and get it
HOW?
Regularly send out new posts andupdates to your email list and sendthem back to your blog
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SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERDrive people to your site
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SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
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SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
BOTH
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SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
BOTH
Drive people to your siteSpread your content.Get in front of the rightaudience
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SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
The more interactions you have, the moresignals you have, and the more you’reboosted in search results.
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SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
Interact with the people who comment on your posts. Reach out and thank the people who share your content.Find out what they loved about it.Share quick informal updates: Snapchat or Instagram;Periscope or FB Live
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INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
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INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people whocome to your site are more qualified.
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INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people whocome to your site are more qualified.
They made the effort to find you, or they’ve beentargeted with your content because they’reinterested in your niche.
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HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms
Small changes can make a big difference:
A B?
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HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms
Small changes can make a big difference:
"If we can grow our email list, we cangrow our business" A B?
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HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors.
Small changes can make a big difference: OK
OK
OK
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HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.
Small changes can make a big difference: X
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.
Small changes can make a big difference:
What works in one place may notnecessarily work in other places.
X
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IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
work on your craft of communication in whatevermedium works for you.
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IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
choose just one social network to start off with
?Find out where your audience isPut your energy there. Do your research. Once you’re established, slowlyexpand over time.