Paid Social Media

The Power of Social MediaWhy Social Media Advertising?

The Power of Social MediaPlatforms

Facebook Focus

Facebook Audiences

Custom Audiences

Lookalike Audience

The Power of Social Media

Using advertising to drive sales(and how to measure it)

Start small

Test what works

Measure it

The Power of Social MediaThings I always get asked about

The Power of Social MediaSplit Testing

The Power of Social MediaBudgets

The Power of Social MediaWhat should we measure?

The Power of Social MediaChoosing an Advert Type

@bebornsocial@thrgamon