Social Media

Emergence of Digital & Social Media

Results of the emergence of digital & social media.

Emergence of Digital &

Social Media

Digital Media and

Social media have

had an extremely

large and

powerful impact.

Together they

have nearly

“taken over”

when compared

to other forms of

media.

Social Media EmergesSocial Media Offers:

Personal & Professional relationship maintenance

Matchmaking/dating Create new connections Online

gaming/competitions Virtual life/worlds Sharing images/video Collaborations and other

group and individual activities.

Mutually Impacting EvolutionBetween People & Technology

The two important elements social media

relies on.

Technology = Infrastructure &

accessibility

People = Generation X

and Generation Y (Millennials’)

Social Media & Generation X

78 Million people

in the U.S.

classified as

Generation X

based on ages 25

to 50 use social

media networks

at least once a

month.

Social Media, Advertising

& Business B2B social media, the AD agencies & small business

usage.

B2B

Marketers in

the U.S. using

social media

networks as

part of their

strategies

increased

from 63 % in

2010 to 66

% in 2011 by

a margin of

3%. (Sagefrog)

Social Media, the

Advertising Agency and

Small Business

Advertising & Marketing

Traditional (Four P’s) Social (Four C’s)

CommunityProduct

Place

Price

Promotion Content

Context

Connection

Fifth P

People

(Wasiak)

Social Media Types of Social MediaSocial networking sitesBlogging Image & video sharingMusic & radio sitesEmail Live video (ex: Skype)GamingClubs, associations &

organizationsNews updatingComment participation in

online communities

Works Cited:Stephey, M.J. "Gen-X: The Ignored Generation?" Time. Time, 16 Apr. 2008. Web. 15 Sept. 2012. <http://www.time.com/time/arts/article/0,8599,1731528,00.html>. 6

EMarketer, comp. "US Social Network Users, by Age, 2008-2014 (millions)." Chart. Total Access - EMarketer. EMarketer Inc., Apr. 2010. Web. 15 Sept. 2012. <http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95882>. 6

"Eighties Movie Quotes." In The 80s. Ed. Charles R. Grosvenor, Jr. Charles R. Grosvenor Jr., 1995-2012. Web. 15 Sept. 2012. <http://www.inthe80s.com/moviequotes/s.shtml>. 6

"B2B Marketers Still Unsure about Social Media Strategies." EMarketer.com. EMarketer Inc., 11 Nov. 2011. Web. 15 Sept. 2012. <http://www.emarketer.com/Article.aspx?id=1008689>. 8

Social Media Tactics Used by US B2B Marketers, 2011 (% of respondents)Sagefrog Marketing Group. "Social Media Tactics Used by US B2B Marketers, 2011 (% of Respondents)." Chart. Total Access - EMarketer. EMarketer Inc., 2 Aug. 2011. Web. 14 Sept. 2012. <http://totalaccess.emarketer.com/Chart.aspx?R=111927>. 8

Wasiak, Hank. "How Social Media Has Radically Altered Advertising." Mashable.com. Mashable, Inc, 6 July 2010. Web. 14 Sept. 2012. <http://mashable.com/2010/07/06/social-media-advertising/>. 9