MEDIA · Social Media* 45,173 LinkedIn 3,009 Twitter 2,130 Facebook REFERENCE 69%** of CBO...

CONSTRUCTIONBUSINESSOWNER.COM/ADVERTISE

WHO YOU REACH

WHY THEY READ

72.3%*

of CBO subscribers are direct request

66%** of CBO subscribers spend 30 minutes reading each issue

*BPA Brand Report June 2016 - Total Qualified 40,185; **Litchfield Survey April 2016; ***Publisher’s Data Q2 2016

MEDIA

AvgMonthly

Audience***

127,543

Print + 1x Pass-along**80,370

Avg Web*32,282

Unique BrowsersAvg

E-News*26,432

minus known overlap

$

99%**of CBO

subscribers are involved in purchasing decisions and/or recommendations

Broad Business CoverageOur In the Office and In the Field sections ensure we cover both sectors of construction business management:

In the OfficeTraining & EducationSurety & BondingRisk ManagementBusiness StrategyLegal NotesWorkforce ManagementSoftware SolutionsAccounting & FinanceMarketingHealth & Wellness

In the FieldSite PrepRental AssessmentEquipment MattersJobsite SafetyEquipment MaintenanceProject ManagementTech SupportFleet ManagementTransportationPower & Sustainability

BUSINESS & NEWS

67%**

of CBO subscribers read mainly for business

management tools & education as well as

industry news

Social Media*45,173 LinkedIn 3,009 Twitter 2,130 Facebook

REFERENCE 69%**

of CBO subscribers save copies for future

reference

2017 EDITORIAL CALENDAR

ISSUE FEATURED SECTIONS IN EVERY ISSUE CATEGORIESTRADE SHOWS/

BONUS DISTRIBUTION

DUE DATES

JAN

State of the Industry

Spotlight: Concrete Technology

In the Office• Training & Education• Business Strategy• Software Solutions

In the Field• Equipment Matters• Jobsite Safety• Fleet Management• Transportation

World of ConcreteJanuary 16-20, 2017Las Vegas, NV

Ads Due12/7/16

Editorial Deadline10/10/16

FEB

Software & Technology

Spotlight: Heavy Equipment

Pre-Show Coverage: CONEXPO

Product Showcase: Software & Technology

In the Office• Surety & Bonding• Workforce Management• Marketing

In the Field• Power & Sustainability • Equipment Matters• Project Management• Fleet Management

CONEXPO/CON-AGGMarch 7-11, 2017Las Vegas, NV

The Work Truck ShowMarch 15-17, 2017 Indianapolis, IN

Ads Due1/5/17


MAR

Equipment Acquisition

Spotlight: Estimating

Special Report: Tax Compliance

Post-Show Coverage: World of Concrete

In the Office• Risk Management • Accounting & Finance• Legal Notes

In the Field• Tech Support• Equipment Maintenance• Jobsite Safety• Equipment Matters

CONEXPO/CON-AGGMarch 7-11, 2017Las Vegas, NV

The Work Truck ShowMarch 15-17, 2017 Indianapolis, IN

Ads Due2/8/17


APR

Building a Leader

Spotlight: 2017 Game ChangersPeople, projects & innovations that are advancing the industry

Special Section: Jobsite Gear & Apparel

In the Office• Software Solutions• Workforce Management • Training & Education

In the Field• Equipment Matters • Jobsite Safety• Tech Support• Equipment Maintenance

WasteExpo May 5-8, 2017 Las Vegas, NV

Ads Due3/13/17


MAY

Safety on the Jobsite

Spotlight: Employee Reviews

Post-Show Coverage: CONEXPO

Real Jobsite Solutions: This is a 2-for-1 advertising special. All advertisers receive the same size complimentary advertorial space in return for a paid advertisement.

In the Office• Health & Wellness• Risk Management • Business Strategy

In the Field• Rental Assessment • Jobsite Safety• Equipment Matters• Project Management

WasteExpo May 5-8, 2017 Las Vegas, NV

Construction Financial Management Association (CFMA)Annual Conference & Exhibition June 3-7, 2017 Phoenix, AZ

Ads Due4/10/17


JUN

Construction Accounting


Special Report: Insurance Update

In the Office• Surety & Bonding• Legal Notes• Marketing

In the Field• Tech Support• Equipment Maintenance• Jobsite Safety• Equipment Matters

Construction Financial Management Association (CFMA)Annual Conference & Exhibition June 3-7, 2017 Phoenix, AZ

Ads Due5/10/17


2-FOR-1SPACE

Industry

News

Ask the Experts

Biz Builderwith

George Hedley

Project Playbook

with Gregg Schoppman

Software Solutions

Tech Support

Product Focus

Industry Stats

Online ExclusiveContentPreview:

Monthly Poll Results

App Spotlight

CBO on the Road

Toolbox Essentials

Trending Topics

Trade Show & Event Coverage

CBO Blog

Webinar Archive


MEDIA

IN THE OFFICE IN THE FIELD

THE LEADING BUSINESS MAGAZINE FOR CONTRACTORS

THE ELD MANDATES I M P L I F I E D

MASTER MATERIALSMANAGEMENT

THE LEADING BUSINESS MAGAZINE FOR CONTRACTORSSUSTAINABLE SAFETYHOW TO CREATE A COMPANYWIDE

CULTURE OF AWARENESS

| CONSTRUCTIONBUSINESSOWNER.COM


MAY 2016

2017 EDITORIAL CALENDAR

ISSUE FEATURED SECTIONS IN EVERY ISSUE CATEGORIESTRADE SHOWS/

BONUS DISTRIBUTION

DUE DATES

JUL

Human Resources & Compliance

Spotlight: Cybersecurity

Special Section: American ConstructionA look back at significant U.S. projects

Post-Show Coverage: Construction Financial Management Association (CFMA) Annual Conference & Exhibition

In the Office• Business Strategy• Software Solutions• Training & Education

In the Field• Tech Support• Equipment Matters• Fleet Management • Power & Sustainability

Public Works ExpoAugust 27-30, 2017Orlando, FL

Ads Due6/8/17


AUG

The Public Sector


Product Showcase: Equipment

In the Office• Accounting & Finance• Risk Management • Workforce Management

In the Field• Equipment Maintenance• Transportation• Equipment Matters • Site Prep

Public Works ExpoAugust 27-30, 2017Orlando, FL

Ads Due7/11/17


SEP

Project Management

Spotlight: Construction Associations

Special Section: Recruitment Initiatives

In the Office• Business Strategy• Training & Education• Software Solutions

In the Field• Fleet Management• Equipment Matters• Jobsite Safety• Tech Support

International Construction & Equipment Exposition (ICUEE) October 3-5, 2017Louisville, KY

GIE+EXPOOctober 18-20, 2017Louisville, KY

Ads Due8/10/17


OCT

Construction Equipment


Corporate Capabilities: This is a 2-for-1 advertising special. All advertisers receive the same size complimentary advertorial space in return for a paid advertisement.

In the Office• Workforce Management• Marketing • Surety & Bonding

In the Field• Equipment Matters• Project Management • Rental Assessment• Equipment Maintenance

International Construction & Equipment Exposition (ICUEE) October 3-5, 2017Louisville, KY

GIE+EXPOOctober 18-20, 2017Louisville, KY

Ads Due9/7/17


NOV

Risk Management

Spotlight: Telematics

Special Report: Tax Planning for 2018

Post-Show Coverage: International Construction & Equipment Exposition (ICUEE)

In the Office• Accounting & Finance• Legal Notes• Risk Management

In the Field• Fleet Management • Jobsite Safety• Equipment Matters• Rental Assessment

International Risk Management Institute (IRMI) Construction Risk Conference TBD

Ads Due10/12/17


DEC

Marketing

Spotlight: 2017 Game Changers People, projects & innovations that are advancing the industry

Post-Show Coverage: International Risk Management Institute (IRMI) Construction Risk Conference

Special Section: Restoration of Commercial Structures

In the Office• Software Solutions• Business Strategy• Health & Wellness

In the Field• Equipment Matters• Site Prep • Tech Support• Transportation

Ads Due11/7/17


2-FOR-1SPACE

Industry

News

Ask the Experts

Biz Builderwith

George Hedley

Project Playbook

with Gregg Schoppman

Software Solutions

Tech Support

Product Focus

Industry Stats

Online ExclusiveContentPreview:

Monthly Poll Results

App Spotlight

CBO on the Road

Toolbox Essentials

Trending Topics

Trade Show & Event Coverage

CBO Blog

Webinar Archive


MEDIA

IN THE OFFICE IN THE FIELD


AUGUST 2016

NEW BASELINESAFETY STANDARDS

REDUCE REWORKWITH REALITY CAPTURE

GET MOREGOVERNMENT WORK


Prepare your team to dominate projects in the public sector

MEDIA

CUSTOMIZE YOUR PLAN.PLAN YOUR CAMPAIGN.

Get more information atconstructionbusinessowner.com/advertise

TARGETED AUDIENCE MARKETINGReach your customer at every level of the sales funnel

AWARENESSIdentify Needs

CONSIDERATIONResearch Options

DECISIONDetermineSolutions

Web AdsPrint Ads & Digital Edition Ads

E-Newsletter Ads

White Papers

CustomE-BlastsWebinars

Print Sponsored

Content

Reprints

Product & Service

Directory

List Rentals

Online Sponsored

Content

Social Media

Product & Service DirectoryFREE Basic ListingOur online Product & Service Directory is part of an integrated database of articles, news, training and resources.

Verified LeadsOur lead generation system ensures a reliable ROI available from print ads, sponsored content, white papers and webinars.

Ad Design ServicesLet our professional design staff create your print or digital ad at no extra cost.

High Visibility & Bonus DistributionOur team has a solid, dynamic presence at industry trade shows and conferences with bonus distribution at many of them.

Editorial OpportunitiesContribute articles and case studies our editors can consider for print and online.

Company NewsSend us your press releases to extend exposure with our online and print coverage of industry news.

Product ReleasesUtilize our monthly coverage of new products and services by submitting your products for consideration in this popular section.

Social Media PromotionsWe actively participate and promote articles and sponsored content to this engaged audience.

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ADDED VALUE

1900 28th Ave. South, Suite 200 | Birmingham, AL 35209 | 205-212-9402 | constructionbusinessowner.com

MEDIA

1900 28th Ave. South, Suite 200 | Birmingham, AL 35209 | 205-212-9402 | constructionbusinessowner.com/advertise

PRINT ADSCOSTS & SPECSFULL COLOR RATES 1x 3x 6x 9x 12x

Two-Page Spread $9,985 $9,387 $8,988 $8,488 $7,988

Full Page $7,988 $7,509 $7,190 $6,790 $6,3912⁄3 Page $6,006 $5,663 $5,436 $5,151 $4,865 1⁄2 Page Vertical $5,706 $5,363 $5,136 $4,851 $4,5651⁄2 Page Horizontal $5,352 $5,030 $4,817 $4,549 $4,2821⁄3 Page Sq. or Vert. $3,195 $3,005 $2,877 $2,715 $2,5561⁄4 Page $2,556 $2,402 $2,300 $2,174 $2,046

Bellyband Contact your account executive for special pricing.

• Preferred position: Add 10% to display rate.• No spot coloring.• All rates are gross.• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES

1x 3x 6x 9x 12x

1 col x 1" $232 $234 $208 $201 $192

1 col x 2" $432 $409 $386 $369 $356

1 col x 3" $610 $579 $555 $542 $524

1 col x 4" $862 $816 $774 $742 $710

2 col x 2" $862 $816 $774 $742 $710

1 col = 2.25"

READER SERVICEA reader service number is assigned to each ad for lead generation.

IN THE OFFICE

IN THE FIELD

FEBRUARY 2016 | CONSTRUCTIONBUSINESSOWNER.COM


INDUSTRY GROWTH BOOSTS

EQUIPMENT RENTALS2016 INSURANCE

MARKET FORECAST


COMMANDTECHNOLOG

YUse software & robotics to

transform project operations

PRINT AD SIZES Width x Height

Full Page – Trim 7.875 x 10.5

Full Page – Bleed 8.125 x 10.75

Live Area for Full-Page Ad 7.375 x 10

Two-Page Spread – Trim 15.75 x 10.5

Two-Page Spread – Bleed 16 x 10.752⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5

Advertisers are encouraged to keep live material at least 0.25" from the edge of Full-Page and Two-Page spread ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECSBinding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact

ad size without crop marks.• Export all Full Page and Two-Page spreads to bleed size

and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings.’

INDESIGN• Package or collect for output (including all screen and

printer fonts) as well as all images.• If emailing, compress files before attaching.

ILLUSTRATOR• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

PHOTOSHOP• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

MEDIA

1900 28th Ave South, Suite 200 | Birmingham, AL 35209 | 205-212-9402 | constructionbusinessowner.com/advertise

DIGITAL ADSCOSTS & SPECS

CONSTRUCTIONBUSINESSOWNER.COM Super Ad 960 x 65 $3,750 Super Ad pop up 550 x 480 + Rectangle in waterfall 300 x 250Skins (Left & Right) 170 x 700 $1,500Leaderboard 728 x 90 $3,000 + Rectangle in waterfall 300 x 250Rectangle #1 300 x 250 $2,500Rectangle #2 300 x 250 $1,800Tile Ads #1 - 4 120 x 90 $ 500Topic Sponsorship 300 x 80 $ 300All ads sold in rotation.

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EQUIPMENT & SERVICES DIRECTORYAdvanced Listing $1,900 Standard Listing Free

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Rectangle #2

Rectangle #1

Super Ad

Leaderboard

TopicSponsor

Tile #1

Tile #3

Tile #2

Tile #4

Super Ad Rectangle

Leader-board

Rectangle

SkinRight

SkinLeft

CBO’s website provides useful and comprehensive business management advice to thousands of contractors every month. Our audience has become more engaged through our website’s extensive database of tools and resources. Advertise on constructionbusinessowner.com to reach a targeted, captive audience of contractors who want to learn better business practices.

Reach an average of 26,432* newsletter subscribers each week by advertising in CBO Alert. This captive audience is highly engaged and eager for industry information they can use now. Each mobile-friendly newsletter offers readers a selection of online-exclusive articles, industry news and valuable resources.*Source: BPA Brand Report, June 2016.

ONLINE SPONSORED CONTENT First Month $1,900

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CBO ALERT E-NEWSLETTER Ad #1 $2,000Ad #2 $1,800Ad #3 $1,440Ad #4 $1,200

All Ads are 300 x 250 pixels.

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DIGITAL FILE SUBMISSION REQUIREDAds may be GIF, JPG, PNG, HTML5 or third-party tags (javascript snippets, HTML5 or Rich Media) that are accepted by DoubleClick for Publishers. For a complete list of supported formats, visit: support.google.com/dfp_sb/answer/9959

Digital Ad file size no larger than 40 Kb(Super Ad pop-up file size max 200 Kb)Recommended Animation Length: 15 sec. and 18 fps.Rich Media and Video Initial Load: 40 kBSubsequent Polite File Load: 100 kBUser-Initiated File Load: 1 MB

Note: We no longer accept Flash files for our web ads. The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with decreasing lack of Flash support among major desktop browsers, are rapidly accelerating a downward trend of Flash. HTML5 is the logical migration path for ad creative.

Super AdPop Up

MEDIAADDITIONAL OPPORTUNITIESCOSTS & SPECS

White PapersReach your target audience and capture quality leads with the technical or business information our readers need. Your White Paper content should provide useful information for readers seeking to understand an issue, solve a problem or do their jobs better. This can include explaining a specific product, service, technology or methodology. Promotion of your White Paper on our home page, in our e-newsletter and on our social media channels offers increased visibility.

$1,900 net rate/month

Print Sponsored ContentAdvertorial sections of our magazine feature content written by your experts supporting your products or services. Advertisements will be seen by a BPA-audited, qualified circulation of construction industry decision makers.

Includes:Headline, subhead, article, image(s),company logo, contact information, reader service number

Your article should focus on products, services and other information about your company, and should not mention competition. Content should be written in third person, in the style of a magazine article.

How it works:Send Word doc and images (JPG or TIF at 300 dpi). We will lay out your article into our Sponsored Content template. You will receive a PDF proof for review and approval.

Specs:1-PAGE475 words max; 1 image 4.5” x 3.5” at 300 dpi

2-PAGE1,000 words max; 1 pull quote; 2 images at 4.5” x 3.5”

Ask your account executive for rates.

Online Sponsored Content Leverage online exposure by including an advertorial article on constructionbusinessowner.com for 30 days. Promotion of your article on our home page, in our e-newsletter and on our social media channels offers increased visibility. Visitors complete a simple form to access your article—a feature that generates direct leads.

Includes:Headline, subhead, article, image(s), company logo (JPGs, 4.5” x 3.5” at 72 dpi), contact information, URL (for “Read More” link)

Your article should focus on products, services and other information about your company, and should not mention competition. Content should be written in third person, in the style of a magazine article.

How it works:Send Word doc and all image files (see list above and be sure to include all items). We will lay out your article on our website and set up the form for customers to complete. You will receive a PDF proof for review and approval.

$1,900 net rate/month

ReprintsReprints of sections and articles can be reprinted for corporate distribution.


Digital EditionTake advantage of premium positions in the monthly digital edition of the magazine—embedded video, animated ads, left-of-cover position and more.


Custom E-BlastsGet your message to Construction Business Owner’s audience instantly with custom e-blasts. Send us your HTML advertising message, and we will email it to our total opt-in email list or a selected, targeted audience.

Requirements: HTML (error-free and W3C HTML compliant). Avoid scripting. Use image alt tags. Maximum width is 650 pixels. Include postal mailing address and a plain-text alternative version. Host images on your server, use fully qualified URLs for image SRC reference (e.g. src=”http://www.example.com/images/photo.jpg). Provide preview/test email addresses.

If you need us to adjust HTML files that are not working properly, host images or design and program your e-blast, please be aware that there is an additional $100/hour for these services.


WebinarsOur webinars average more than 200* high-quality leads for sponsors. We promote you as the foremost authority on your topic. You will benefit from tremendous branding exposure as CBO markets your webinar to our audience with print and web ads, through targeted email blasts and at major trade shows. Webinars generate direct leads for your company so you can follow up with those prospective customers.


PLAN YOUR CAMPAIGNContact your account executive today!

*Publisher’s data

1900 28th Ave South, Suite 200 | Birmingham, AL 35209 | 205-212-9402 | constructionbusinessowner.com/advertise

MEDIA · Social Media* 45,173 LinkedIn 3,009 Twitter 2,130 Facebook REFERENCE 69%** of CBO...

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Transcript of MEDIA · Social Media* 45,173 LinkedIn 3,009 Twitter 2,130 Facebook REFERENCE 69%** of CBO...