Social Media 2015- Trends, Tricks And Tips
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Transcript of Social Media 2015- Trends, Tricks And Tips
Digital Marketing WebinarSocial Media In 2015 – Trends, Tricks
And Tips
Feb 27, 2015 | Prateek Shah, Lead Trainer, Digital Vidya
www.digitalvidya.com
In India, there is
19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription Penetration
InternetLiveStats
WeAreSocial
62% of Facebook’s profit, 81% of Twitter ad revenue comes from mobile ads(global)
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go Mobile
TechcrunchTrend
You need to stop looking at social like a free platform
Reach into your pocket if you want to reach out to people
Trend
We also might tailor ads using your profile information or location,
which may be based on your mobile device location or your IP address. This helps us show you local ads and other ads that you
might prefer.
- Twitter Ads
The rules are dynamically changing, make sure you stay
a step ahead of the game
Lets look at some more ways to make effective use of these
platforms
Trend
Explore facebook Ads in depth
Behaviour Based Targeting (eg : Cricket 2015)
Retargeting (You’ve surely been doing that right?)
Lookalike Audience (Power Editor?)
Tip
Don’t follow the mob, choose your platforms carefully
Don’t let social stand alone, run an integrated campaign.
Numbers will not matter. What is supposed to matter will matter.
Have a socially smashing 2015!
www.prateekshah.com
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