Social Media 2012

Growing Opportunities for Qualitative Researchers

Social Media Continues to Grow

Spoiler Alert!

Duh!

But It’s Also Continues to Evolve

Social Media

Digital Presence

What Does This Have To Do With Me?

Finding information

What Does This Have To Do With Me?

Find information Expanding horizons

What Does This Have To Do With Me?

Find information Expand horizons Connecting with people who share your

interests

What Does This Have To Do With Me?

Finding information Expanding horizons Connecting with people who share your

interests Tracking thoughts/journal

What Does This Have To Do With Me?

Finding information Expanding horizons Connecting with people who share your

interests Tracking thoughts/journal Creating your own voice

What Does This Have To Do With Me?

Welcome to The Social Media Landscape

Niche Marketing DataVisualization and Mind Mapping Dashboarding

SXSW 2012

Social Media Jungleland

Navigating the Territory

You just have to know where you’re going!

What do you want to accomplish? What is relevant to you? What is relevant to your followers? Don’t have to be on every channel

Exploring Social Media

You are Already a Great Picture

You just need the right frame.

Professional Personality Information

Twitter Pinterest Twitter

LinkedIn Facebook Groups

Quora Instagram Quora

Blogs Foursquare YouTube

Slideshare Flickr Slideshare

YouTube Twitter Facebook

Usage Categories

Professional

Establish ExpertiseMake ConnectionsSharing informationGetting Work!

Twitter LinkedIn Quora Blogs Slideshar

e YouTube

Staying current is a priorityExperiment with different strategies

Keep up on it!

LinkedIn

Personality

Create Your Own VoiceDevelop Your IdentityLet People Know You

Twitter Facebook Instagram Pinterest Foursquar

e Flickr

Personality

You Are Not Written in Stone!

Give informationGet information Expand horizons

Information

Twitter Groups Quora LinkedIn YouTube Slideshare Facebook

Don’tDo Dreck!

Whatever You Do

Think like a Magazine Editor.

You are a Publisher

(….or what you want to be)

Re-Imagine vs Re-Post

Create Content That Reflects YOU.

Name Twitter handle Area of industry focus Expert Skill Two passionate hobbies/interests/causes Five things this person likes a lot/enjoys.

Invent-A-Researcher

Sally Bright @salbright Consumer financial and healthcare In-home focus groups and online groups Avid gourmet cook and Harley Davidsons Likes: dogs, jazz, magic tricks, hiking Active in groups and associations

Invent-A-Researcher

How might she mix who she is into what she

does?

What channels might it make sense for this person to use?

Invent-A-Researcher

@salbright Learning real reason why diabetes

patients go off medications #diabeticfocus

@salbright How to conduct effective online studies.(slideshare link)

salbright 2nd day Coq Au Vin (pic)always tastes better after a great day of in home IDIs! #IDI

@salbright 5 emotional reasons people save money (link to article) I just have one (pic of Harley)

Invent-A-Researcher

Taming the Social Media Jungle

TweetDeck Hootsuite Seesmic MarketMe Sprout Social

Social Media Management Tools

Schedule posts Multiple posts at once Keep track of Information Streams Stay up on your connections/followers Follow relevant information/topics

Social Media Management Tools

TweetDeck

Hootsuite

Hootsuite mobile

The Social Media Daily (socialmediadaily.com) Twitter for Business (http://bit.ly/K9W0TO) What’s New(ish) with LinkedIn (

http://slidesha.re/JtY88l ) Visual.ly (http://visual.ly/) Mashable (http://mashable.com) (Anti) Social Development (http

://www.kimwoodbridge.com/) The Social Media Guide

(http://thesocialmediaguide.com Argyle Social ( http://argylesocial.com/)

Helpful Links

Can we use our collective digital presence to

grow Minnesota reputation and create more opportunities for ourselves?

Opportunity to create a Minnesota industry

ecosystem?

Let’s Get the Qual Ball Rolling

#QRCAMN

Let’s Get the Qual Ball Rolling

Q & A