Social Media: 14 Tips for Your LinkedIn Profile
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Transcript of Social Media: 14 Tips for Your LinkedIn Profile
Social Media Clinic
Tuesday, January 28, 2013
14 Tips for Your
LinkedIn Profile
Presenter:
Erika L. Forsythe 1
Tip #1
Maximize your
Headline
Tip #2
Update your
Status
Tip #3
Utilize your
Summary
Tip #4
Set your
Custom URL
Tip #5
Invest in your
Profile Photo
Tip #6
Make sure your
Profile Photo is
Professional
Tip #7
Make sure your
Profile is
Complete
Tip #8
Make sure your
Invitations Include a
Personal Message
Tip #9
Make sure you
Contribute to the
Conversation
Tip #10
Make sure to
Build Your
Network Selectively
Tip #11
Make sure to
Participate in
Recommendations
Tip #12
Make sure to
Participate in
Endorsements
Tip #13
Balance Promoting
Yourself and Being
Helpful on
Tip #14
Upload Rich
Media to Your
Profile
REFERENCES
Dahl, Sima. “5 Steps to Market Yourself on LinkedIn” marketingpower.comRetrieved January 9, 2014 from: http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Columns/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#
Kennis, Leanne (July 21, 2013) “25 Things That Make You look Dumb on
LinkedIn” business2community.com Retrieved on January 15, 2014 from:
http://www.business2community.com/linkedin/25-things-that-make-you-look-
dumb-on-linkedin-0559620
Why Bother?
Standout Profile = Prospects Take You More Seriously
Standout Profile = Prospects Spend More Time on Your Page
Standout Profile = Attracting More Business Opportunities
Visual Content = Interactive Experience / People Can Comment
What Content Can I
Add?• Photos
• Video
• Presentations
• Audio
Approved Content Providers for
Media Samples
Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Pastry Chef
Pastry Chef – Explore Content /
Photo Scroll from Within Page
Entrepreneur
Entrepreneur - Video
Entrepreneur–Vizify Visual Bio
SlideShare Link or
Uploaded Presentation
Add Badges or Awards
Book Cover or Menu Cover
Even Add a Screen Shot of a
Compliment or Twitter Buzz
Or You in Action
Add Links to Articles You Have Written:
Autopopulate with image + clickable link
vs. Upload image + enter info manually
How Do I Get Started?
Edit Profile – Follow Prompts
Add Link or Upload FIle
Include a Call to Action
Sample Web Pages
Must See Profiles of 2013
Pastry Chef LinkedIn Page – Photo Scroll
Entrepreneur LinkedIn Page – Canyoning in Scotland Video
Entrepreneur Vizify Profile Sample - Overview & Career /
Bio
Discussion
What kind of content do you have to share on LinkedIn?
About you?
About your business?
• Video of you giving a presentation
• SlideShare presentation of helpful content to establish
business expertise
• What else?
REFERENCES
Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/
LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”
slideshare.net Retrieved on December 19, 2013 from
http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013