Social Media 101 Making' #SocialMedia' Channels'Work'for' · 2019-04-01 · Region One Food and...

Smartphone Photography and Social Media Region One Food and Nutrition

May 2015

Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

Region'1'Food'and'Nutri0on'~'May'2015''

•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((•  Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(•  2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(•  Facebook'

School'Meals'That'Rock''''•  Twi@er'

@SchoolMealsRock'•  Pinterest'

SchoolMealsThatRock'•  Blog'

SchoolMealsThatRock.org'•  Email'

[email protected]''

Dayle'Hayes,'MS,'RD'


Than

k'YO

U


Social Media 101


Making'#SocialMedia'

Channels'Work'for'Your'Program'

Social Media 101


May 2015


Region'1'Food'and'Nutri0on'~'May'2015'' Region'1'Food'and'Nutri0on'~'May'2015''

WHY ???? • It’s where your customers are. • It’s where your critics are. • It’s where your inspiration is.

WHY?'Customers'…'What'plaTorms'are'most'effec0ve'for'reaching'parents?'What'about'students?'

Facebook'is'the'best'channel'for'parents'–'but'Twi@er,'Instagram'

and'Snapchat'are'where'the'kids'are!'

WHY?'Cri0cs'…'


May 2015


WHY?'Inspira0on'…'

FACE

BOOK'

FACEBOOK'

TWITTER'


May 2015


TWITTER'

PINTERE

ST'

PINTEREST'


1.   'You'don’t'have'to'be'on'all'social'media'channels,'pick'one'to'get'started.'

2.   'Keep'all'profiles'and'photos'up'to'date'and'professional.'

3.   'Separate'personal'informa0on'from'professional'presenta0on.'

Social Media 101


May 2015


FACE

BOOK'#2'

FACE

BOOK'#3'


•  Establish(your(creden0als'as(a(school(nutri6on(expert.(

•  Connect(with(your(customers(to(enhance(percep6ons(and(increase(par6cipa6on.(

•  Respond(to(cri0cs(of(school(nutri6on(in(general(and(to(your(program(specifically.(

•  Par6cipate(in(ongoing(discussions(about(school(nutri6on(legisla6on,(policy(and(regula6ons,(esp.(Child'Nutri0on'Reauthoriza0on'(CNR).(

Benefits


•  Think'about'your'audience.'•  Think'about'what'you'are'sharing.'(

How'oben'does'your'audience'need'to'get'the'informa0on'that'

you'have?'

Post Regularly


May 2015


Kee

p It

Sho

rt

Linette Dodson, PhD, RD, LD Director of School Nutrition Carrollton City Schools

Linette Dodson (Georgia)

www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013 www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013


May 2015





May 2015


www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013

Jeanne'Reilly'(Maine)'

(Total Enrollment – 3300 Students 3 Elementary Schools 2  Middle Schools 1  High School Free & Reduced % - 36% District Wide (School Breakfast Participation – 23% (65% growth over past 5 years) ((((*Second(Chance(Breakfast(cart(((((*Breakfast(in(Classroom,(Grab(n(Go(breakfast(((((*Fun(Friday(Breakfasts('School Lunch Participation – 52% District Wide (22% growth over 5 years) (Social Media – Facebook, Twitter, Pinterest, LinkedIn

Program Highlights: Farm to School

Chefs Move to Schools Full time, on staff Chef Backpack Food Program

Eat Your Way through the Alphabet

www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951

Why Use Social Media?? •  To engage your

customer base

•  To showcase the great work you & your staff are doing

•  To inform the public with a positive message

One of our district’s first Facebook posts


Q. When do you find the time???

A. It only takes 5-10 minutes per day

!  Train staff to use their smart phones to take photos for your social media pages – this eliminates the need to be everywhere all at once, and empowers your staff!

!  Be Relevant, Professional, Succinct !  Be Organized -Keep photos and other

material for posting in organized folders & albums to minimize time spent searching for “just the right photo” to go with a social media post.

!  Be Technologically Savvy - Use a computer or your Smart Phone or Tablet.



May 2015


Give them something… to tweet about!

•  Use(#hashtags,(as(appropriate(

•  Engage(others(using(the(“@”(symbol(that(accompanies(their(twiXer(handle,(such(as(@FLOTUS(or(@SchoolMealsRock(


Keep it simple! •  Keep your message concise & focused. •  Grab their attention and deliver your

message. •  Remember your audience is busy too! •  Be positive! •  Be engaging! •  Be relevant!

((((((



Move To Learn

www.movetolearnms.org


May 2015



Smartphone Photography in SOCIAL MEDIA


One PHOTO is worth

a 1,000 words & 10,000+ views


“We added a flavor station this semester at our high school. Each day we put out red pepper flakes, garlic & herb seasoning, black pepper, Italian seasoning & Mrs. Dash. The students really like it. The seasonings are in labeled, handled shakers.” Region'1'Food'and'Nutri0on'~'May'2015''


May 2015



“We call this a Stromboli Roll. The

filling is cheddar cheese, ham and

veggies.”



One PHOTO


Articles with relevant photos get 94% more views than articles without images!


May 2015



WHY ????


WHY ????


What You Need to Take

GREAT School Food Photos with Your Smartphone


What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission


May 2015



What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE


SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO


SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS


SIX THINGS

1. Background

Check out what’s there or make your own.


May 2015



BACKGROUND


BACKGROUND

FarmdtodCafeteria'2014'~'School'Meals'That'Rock'''


BACKGROUND


BACKGROUND


May 2015


Region'1'Food'and'Nutri0on'~'May'2015''FarmdtodCafeteria'2014'~'School'Meals'That'Rock'''

BACKGROUND


BACKGROUND


BACKGROUND


BACKGROUND


May 2015



SIX THINGS

2. Quality

High quality – fresh & as hot/cold as possible.


FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


May 2015



FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


May 2015



SIX THINGS

3. People

Every detail is critical, so is permission.


PEOPLE


PEOPLE


PEOPLE


May 2015



PEOPLE


PEOPLE “There%is%no%greater%insight%

into%the%future%than%recognizing% %we%save%

our%children,%we%save%ourselves.”'

Margaret'Mead'


PEOPLE



May 2015



SIX THINGS

4. Lighting

Fluorescent is difficult, natural light is in.


LIGHTING


LIGHTING


May 2015



LIGHTING


LIGHTING


LIGHTING


LIGHTING


May 2015



SIX THINGS

5. Contrast

Go with bright primary colors in food & trays.


CONTRAST


CONTRAST


CONTRAST


May 2015



CONTRAST


CONTRAST



May 2015



CONTRAST


SIX THINGS

6. FOCUS

ALWAYS check your focus.


FOCUS


FOCUS


May 2015



FOCUS


FOCUS


FOCUS


FOCUS Do you know how to

FOCUS your camera or phone?

On your phone, try tapping the screen!


May 2015



FOCUS


FOCUS


FOCUS


SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS


May 2015



COLLAGES


Making'Collages'(

Free'online'photo'collage'makers:'

h@p://www.fotor.com'h@p://www.ribbet.com'

h@p://www.photocollage.net'((


SEND PHOTOS …

[email protected]


What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE


May 2015


FACE

BOOK' FACEBOOK'

TWITTER'

TWITTER'


May 2015


PINTERE

ST' PINTEREST'


YOUR'DISTRICT'BOARD'


•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((•  Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(•  2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(•  Facebook'

School'Meals'That'Rock''''•  Twi@er'

@SchoolMealsRock'•  Pinterest'

SchoolMealsThatRock'•  Blog'

SchoolMealsThatRock.org'•  Email'

[email protected]''

Dayle'Hayes,'MS,'RD'

Social Media 101 Making' #SocialMedia' Channels'Work'for' · 2019-04-01 · Region One Food and...

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Transcript of Social Media 101 Making' #SocialMedia' Channels'Work'for' · 2019-04-01 · Region One Food and...