Social Media 101: For Oswego County Opportunities
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Transcript of Social Media 101: For Oswego County Opportunities
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Social Media 101By Tim Nekritz Associate Director of Public Affairs/Director of Web CommunicationSUNY Oswego
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What is social media?
• Interactive parts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, d staff, alumni, parents and friends of the college.
• Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
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Why social media?
• “Third space”• Customer service• Interactive nature•Media-rich•Where they are
• But remember to bring them back (hub and spoke)
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Also: it’s expected
*Noel-Levitz E-Expectations, July 2011
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5 top tips
1.Be present!Try before you buy
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5 top tips
2. Be prepared!Have a content strategy
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5 top tips
3. Be responsive!Reply and sustain
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5 top tips
4. Be friendly!Have conversations
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5 top tips
5. Goals before tools1.Does it help us meet a goal?2.What’s in it for us?3.What’s in it for our users?
Avoid OSS
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Crowd-sourced additions• “Try to get someone who has a bit of a sense of humor (again not
always possible) as it makes the tone of your channels friendly and more approachable.”
-- Annalisa Boccia, Queen’s University
• “Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.”
-- JP Rains, Laurentian University
• “Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.”
-- Patrick Powers, Webster University
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Types? Oh so many …
• Facebook• Twitter• YouTube• Formspring• Foursquare/Geosocial• Photosocial• Blogs[We keep an online inventory]
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• The 800-pound gorilla
Considerations:• Page?• Group?• Individual account? (no)
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#pancaketweetup
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Twitter: 140-character stories
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Twitter: 2 symbols are key
•@ symbol: replying or addressing someone
• # = hashtag, organizing around topic, conference, event
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YouTubehttp://www.youtube.com/sunyoswegovideo
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Formspring
It’s allabout the Q & A
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Geosocial/location-based
• Services tied to your smartphone
• Fastest-growing part of social media
• Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
• -- Tim Jones, North Carolina State University
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Geosocial: Foursquare
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Photosocial
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Blogs
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Monitor and respond
• Social media is 24/7• Basic customer service, just new way•Most users just looking for an answer•Would you ignore your email for days?
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Our FB comment guidelines• The discussion board is available for questions, often from
those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
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Negative feedback?
• Honest complaints• Spam• Ragers• Trolls
Again, make sure you have a posted policy!
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Content strategy
•What do you post?• How often do you post?
(And, of course, who posts it)
Great site >>meetcontent.com
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Who has the keys?
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Social media conduct
• Zappo’s social media policy: “Don’t do anything stupid”
• It’s pretty much common sense
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Next steps
•What are your goals?• Look at your time/resources• Examine options/communities•Content strategy: what to say•Get social!
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Questions?
• Also available at: [email protected] … or http://www.facebook.com/tim.nekritz… or http://twitter.com/TimNekritz
Presentations http://www.slideshare.net/TimNekritz/
Social media users’ guide *NEW*:http://www.oswego.edu/administration/public_affairs/
socialmediaguide.html