Social Media 101 for Law Enforcement as part of Webinar for LEL Sept 2016

Social Media 101 for Law Enforcement

PRESENTED BY L ISA FLOWERS SEPTEMBER 21 , 2016

Social media isn’t…

 MAGIC

@[email protected](302)744-2743

Social media is…

 Anothertool inyourCommunicaHons,MarkeHng,andPRtoolbox


Socialmediaisthemodernword-of-mouth.

-Unknown


Social media can be used to… o Sharenewsandevents

o Network–startanddeveloprela5onshipso Increaseawarenessofyourorganiza5onand/ormanageyourbrand

o Gaininsight

o Becomemoreaccessible

o Buildtrustorloyalty

o Engageandinfluenceo StartCONVERSATIONS!


Ask  Issocialasintegratedinyourcommunica5onsasitisinyouraudience’slives?

 Areyoutakingadvantageoftheweb’sabilitytotargetaudiencesandpersonalizeyourmessages?

 Areyougoingthedistancetoembracemobileandtheinternetinyouraudience’spocket?


Commit and have a plan  Writeitdown–getitoutofyourhead!

 Devotestaff5metosocialmedia

 Assignastaffpersontoworkwithyoursocialmediaatleastpart5me

 Hireaprofessionaltojump-start

 Stalkyourcompe55on.(Umm…EVERYBODYandEVERYTHINGisyourcompe55on.)

 Don’tgoitalone.Hireaprofessionaltojumpstartyourefforts.


Which One?  Thetopsocialnetworkontheweb. 1,590,000,0001.59monthlyac5veusers

 FacebookMessengerisalsothesecondmostpopularmessagingappbehindWhatsApp.

 ItisYOURneighborhood.

 Thereal-5me,publicmicrobloggingnetworkwherenewsbreaksfirst.

 Mostusersloveditforitsiconic140-characterlimit(CHANGED!)

 Greatunfilteredfeedthatshowedyouabsolutelyeverything. Theworld’swateringhole.


Which One?  THEsocialnetworkforprofessionals. Connec5ngtoadvancecareersand/orsimply,dobusiness.

 Profilesaredesignedtolooksortoflikeextremelydetailedresumes,withsec5onsforworkexperience,educa5on,volunteerwork,cer5fica5ons,awardsandallsortsofotherrelevantwork-relatedinforma5on.

 TheVISUALpladorm.

 Apopularsocialnetworksforreal-5mephotosharing.

 Hashtagsmaketheirworldgoround.


NHTSA

heps://www.trafficsafetymarke5ng.gov


heps://www.trafficsafetymarke5ng.gov

Also,images,TVads,posters,webvideos,earnedmedia,s5ckers,billboards,radio,etc.


The Top 3

FacebookisYOURneighborhood.

TwieeristheGLOBALwateringhole.

LinkedInistheGLOBALjobandbusinessboard.

Yes,addInstagram.Okay,SnapChat,too.Don’toverlookYouTube.


Today


Facebook  Personalpage Personal(branded)page

 Businesspage Facebookgroups

 FacebookLive


CreaSng a Facebook Page  ItisNOTapersonalpage! Ithastobelinkedtoapersonalpage.

 Otherscanbesetupaseditorsoradministrators.


Steps  It’seasy! LogintoFacebookwithyourpersonalaccount

 Followthesteps Completeyourprofileindetail

 U5lizeFacebook’sHelpsec5on◦  heps://www.facebook.com/business/learn/set-up-facebook-page


You’ll Need NameofFacebookpage–whatareyougoingtocallyourpage?

MilfordPoliceDepartmentLouisianaStatePoliceKentCounty

TwophotosOneforthesmallsquareOneforthelargecoverimage

Contentfordescrip5onofpage


A few more steps and then:


And then…


Be sure to…  Addaprofilepicture Addacoverphoto

 Addyourbasicinforma5on

 Includeyourwebsiteandothersocialmediapladorms

 Includeyouraddress,phone,etc.

 CompleteyourAboutpage

 AddaCTAbueon

 Likeyourownpage


You’ll need:  Ausername–◦  Upto15characters.◦  Itwilltellyouimmediatelyifit’savailable.◦  Youcanchangeitlaterifyouneedto.

 Password–leeers,numbers,andsymbols Validemailaddressforupdates/no5fica5onstobesentto.  Confirmyouraccountbeforetryingtopersonalize. LogoutofyourpersonalTwieeraccountbeforecrea5nganewone. Pictureforprofileimage–maybealogo Pictureforheaderimage heps://support.twieer.com/ar5cles/127871


TwiVer  Personal(branded)page Businesspage

 Twieerchats Twieerlists


What is TwiVer?  Aninforma5onnetworkmadeupof140-charactermessagescalledTweets.(140+now!)

 Aneasywaytodiscoverthelatestnewsrelatedtosubjectsyoucareabout.

 ”Listen”towhatothersaresaying. Messagesfromusersyouchoosetofollowwillshowuponyourhomepageforyoutoread.

 It’slikebeingdeliveredanewspaperwhoseheadlinesyou’llalwaysfindinteres5ng.

 Youcan:◦  Discovernewsasit’shappening◦  Learnmoreabouttopicsthatareimportanttoyou◦  Gettheinsidescoopinreal5me


OnlyoneemailaddresscanbeassociatedwithaTwieeraccount.Considerusingageneralemailaddressifit’sgoingtobeanagencyaccount.Example:[email protected]


Follow, tweet, and retweet Twieerwillsuggestedfollowersbasedoninterests.Useexis5nginforma5on(otherpeople'sTweets)onTwieertofindyourownvoiceandshowotherswhatyoucareabout.Retweetmessagesyou'vefoundandlove,[email protected]'reanewuser,othersaremorelikelytofindyourmessagesiftheyareRetweetsor@replies.


TwiVer DefiniSons  @-The@signisusedtocalloutusernamesinTweets:"Hello@twieer!"Peoplewilluseyour@usernametomen5onyouinTweets,sendyouamessageorlinktoyourprofile.

 @username-Ausernameishowyou'reiden5fiedonTwieer,[email protected],KatyPerryis@katyperry.

 DirectMessages-PrivatemessagessentfromoneTwieerusertootherTwieerusers.YoucanuseDirectMessagesforone-on-oneprivateconversa5ons,orbetweengroupsofusers.

 Follow-SubscribingtoaTwieeraccountiscalled“following.”AnyoneonTwieercanfolloworunfollowanyoneelseatany5me.

 Like-TapthehearticontolikeaTweetandtheauthorwillseethatyouappreciateit.


TwiVer DefiniSons  Lists-AgrouplistofotherTwieerusersbytopicorinterest(e.g.,alistoffriends,coworkers,celebri5es,athletes).Twieerlistsalsocontaina5melineofTweetsfromthespecificusersthatwereaddedtothelist,offeringyouawaytofollowindividualaccountsasagrouponTwieer.

 Men5on-Men5oningotherusersinyourTweetbyincludingthe@signfolloweddirectlybytheirusernameiscalleda“men5on.”AlsoreferstoTweetsinwhichyour@usernamewasincluded.

 Reply-Aresponsetoanotheruser'sTweet.Beginswiththe@usernameofthepersonyou'rereplyingtoisknownasareply.Replybyclickingthe"reply"bueonnexttotheTweetyou'dliketorespondto.


TwiVer DefiniSons  Retweet(n.),RT-ATweetthatyouforwardtoyourfollowersisknownasaRetweet.OtenusedtopassalongnewsorothervaluablediscoveriesonTwieer,Retweetsalwaysretainoriginalaeribu5on.

 Retweet(v.)-Theactofsharinganotheruser'sTweettoallofyourfollowersbyclickingontheRetweetbueon.

 Tweet(n.)-ATweetmaycontainphotos,videos,linksandupto140charactersoftext.

 Tweet(v.)-TheactofsendingaTweet.TweetsgetshowninTwieer5melinesorareembeddedinwebsitesandblogs.


The #Hashtag!

 Ahashtagisanywordorphraseimmediatelyprecededbythe#symbol.

 Whenyouclickonahashtag,you'llseeotherTweetscontainingthesamekeywordortopic. #


TwiVer Lists


TwiVer Chats  ApublicTwiYerconversa5onaroundoneuniquehashtag. Thishashtagallowsyoutofollowthediscussionandpar5cipateinit.

 Usuallyrecurringandonspecifictopicstoregularlyconnectpeoplewiththeseinterests. Simplyfollowahashtag◦  #Luv4Social

 Agreatwaytolearn

 Usefulforsociallistening

 AgoodwaytoengagewithotherTwieerusers Canbuildyourbrandandinfluence


Resources  SocialMediaExaminer-hep://www.socialmediaexaminer.com

 SocialMediaToday-hep://www.socialmediatoday.com

 Google–seriously.AsktheInternet. Facebookgroups

 Twieerchats


Secret Tools  GoogleAlerts◦  Basedonkeywordsyouchoose◦  Emailedtoyoudaily,weekly,etc.◦  Greatforfindingcontent,keepingtrackoforganiza5onsandideas

 SmartBriefs◦  200+nichee-mailnewsleeers◦  Collectedfrom10,000majormediaoutlets,regionalnewspapers,tradepublica5onsandblogs◦  Greatar5clesforcontentsharing

 Canva◦  Greatformakingquickandeasyads◦  Freeorcheap◦  Crea5vegenius


Final Tips  Claimyouronlinerealestate

 StartwithONEpladorm

 Beconsistent Postandsharegoodcontent

 Par5cipateinTwieerchatsorstartone

 Reachouttoinfluencerswithinthecommunity

 JoinaFacebookgrouporstartone

 Youdon’thavetodothisalone–don’tbeafraidtoreachout Havefun!


Connect with me!

@LisaLFlowers on all pla[orms @LisaLFlowers1 (Instagram)

Facebook Group

MarkeSngStrategiesGroup heps://www.facebook.com/groups/Marke5ngStrategiesGroup/

[email protected]

302-744-2743 or 703-862-8743

Social Media 101 for Law Enforcement as part of Webinar for LEL Sept 2016

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Transcript of Social Media 101 for Law Enforcement as part of Webinar for LEL Sept 2016