WWW.. .WHAT?

build an audience, a relationship, a brand, and loyalty

T H E P O W E R O F S O C I A L M E D I A

?Where to start

1.Set Goals

What is your purpose?

* Gain customers / clients?

* Marketing / Advertising

* Branding * Conversation

* Advocacy

* Share products / info

* SEO - Search Engine Optimization

DETERMINEYOURPLATFORMWhich one will help you reach those goals? Where is your target audience?

2.

I'm drinking #wine

I LIKE wine.

This is where I drink wine.

Here's a vintage photo of a glass of wine. #vino

Here I am drinking wine.

My skills include wine drinking

Here's a recipe for wine & a craft project for the bottles.

I'm listening to "Red Red Wine" by UB40.

I'm a google employee who drinks wine.

FIND YOUR VOICEHow to say it.

3.

WHAT IS THE VIBE? WHO DOES YOUR

BRAND SOUND LIKE?

WHY ARE YOU HERE? WHAT KIND OFWORDS?

VOICE IS THE OVERALL DEFINING SOUND FOR YOURBRAND PERSONALITY AND YOUR TONE REFERS TOTHE SPECIFIC IMPLEMENTATIONS OF VOICE.A VOICE HELPS YOU CONNECT WITH YOURAUDIENCE IN AN ENDEARING WAY.

HYPE GUARANTEED

YOU DO NOT NEED A MEGAPHONE!

be authentic.

3*

"

"

If you think it'sexpensive to hire a

professional, just waituntil you hire an

amateur.

4.

What To Post?

W H A T T O W R I T E A B O U T ?

Foundations

Q & A ASK FOR FEEDBACK

BEFORE & AFTER ANYTHINGTALK UP YOUR PARTNERS

WRITE A REVIEWSHARE MILESTONES

BEHIND THE SCENES SHOTSPICTURES WITH QUOTES GET ATTENTION!

Stay Relevant.

#HASHTAGGINGT H E P O W E R O F S O C I A L M E D I A

Why did the chicken cross the road? Because thelight turned green. #joke

Hashtags are a way to categorize a something – most often astatement, but often an image or video. It allows readers tofind tons of content all related to a specific topic, category,event, or idea...#

5.

REACH – HOW MANY PEOPLE DID YOU IMPACTWITH YOUR MESSAGE?

ENGAGEMENT – HOW MANY PEOPLEINTERACTED WITH YOUR MESSAGE?

CONVERSION – HOW MANY PEOPLE TOOKACTION BECAUSE OF YOUR MESSAGE?

LIKES1500

Track Your ROI

YET, ON ALL THREE COUNTS, RELYING ON THESEMETRICS IS IN CONTRADICTION OF THE ESSENCE OF

SOCIAL MEDIA – COMMUNICATION TOOLS THAT

CREATE AND STRENGTHENRELATIONSHIPS BETWEEN

PEOPLE.

“not everything that counts can be counted, andnot everything that can be counted counts”

-albert einstein

www...what?RecapSet your goal.

Pick Your Platform.

Find Your Voice.

Generate Content.

Measure Success.Build relationships.

Be Authentic.

FInd your audience.

lisa landis I elleven designs & communications