Social Media 101

a practical guide for beginners

It’s a jungle in there.

Megan KilgoreDigital Marketing ManagerCapital Area Food Bank of TexasWebsite: megankilgore.comTwitter: @meganekilgoreSlide Deck: slideshare.net/MeganKilgore

Agenda

Part I

• History & Business• Functionality &

Lingo• Privacy & Security• Tips for Success

Part II

• History & Business• Functionality &

Lingo• Privacy & Security• Tips for Success

Part I: Facebook

• Oct 2003—Facemash

• Feb 2004—The Facebook– Exclusively for Harvard

students– Gradually expanded to

other universities

• Sep 2006—Facebook open to everyone 13+

• Feb 2012—Facebook IPO

Mommy, where does Facebook come from?

Mark Zuckerberg, Boy Wonder

Part I: Facebook

You are not the customer. You are the product.

How does Facebook make money?

Part I: FacebookWhat’s all this, then?

Part I: FacebookWhat’s all this, then?

Part I: FacebookWhat’s all this, then?

Tags

Like, Comment & Share

Part I: FacebookPrivacy Status: It’s Complicated

Part I: FacebookPrivacy Status: It’s Complicated

Part I: FacebookPrivacy Status: It’s Complicated

Part I: FacebookPrivacy Status: It’s Complicated

Part I: FacebookPrivacy Status: It’s Complicated

Part I: FacebookPrivacy Status: It’s Complicated

QUESTIONS?

Part I: Facebook

• Like Battleground Texas on Facebook: facebook.com/BattlegroundTexas

• Like, comment and share BGTX Facebook posts.

Tips for Success

Part I: Facebook

• Interact! Like, comment and share others’ content.

• Share photos, graphics, memes, videos and interesting articles.

• Add your two cents on what you’re sharing.

• Use Facebook to coordinate events.

• Schedule times to browse and post to Facebook.

Tips for Success

QUESTIONS?

Part II: Twitter

• July 2006—Twitter site launched

• Built on SMS (Short Message Service) technology—same as text messages

• March 2007—Twitter popularity explodes at SXSW Interactive

• 2012—Twitter has 500 million users posting 340 million tweets per day

• Nov 2013—Twitter IPO

Let there be tweets!

Part II: Twitter

• How does Twitter make money?– Promoted accounts,

tweets and trends– Twitter ads not as

sophisticated as Facebook

• Twitter is still recording net losses.

• Analysts believe as Twitter’s user base grows, so will ad revenue.

No money? No problem.

Part II: TwitterWhat are these Twits talking about?

Part II: TwitterRules? What rules?

Part II: TwitterPrivacy & Security Settings

Part II: TwitterBeware of bots!

Watch out for:• New followers who look like

this

• @replies from users who look like this

• ANY link from someone you don’t know

• Unusual/suspicious DMs from people you follow, especially if they contain links

– Hey, I saw this funny pic of you!

– Have you tried this?

QUESTIONS?

Part II: Twitter

• Follow Battleground Texas on Twitter: twitter.com/BGTX

• Retweet, quote tweet and reply to BGTX’s tweets.

• See who BGTX follows; you may want to follow some of them too!

Tips for Success

Part II: Twitter

• Interact! Retweet, quote tweet and mention often.

• Follow people who talk about topics that interest you.

• Join conversations using existing hashtags or invent your own.

• Share videos, infographics and articles—timely/breaking news is preferable.

• Live tweet events you’re attending.– Mention handles of speakers you’re quoting.– Look for established event hashtags, use popular

hashtags like #TeamWendy or make one up.– Tweet photos.– Tweet before, during and after.

• Don’t feed the trolls.

Tips for Success

QUESTIONS?

Get Involved

• Visit and share posts from Battleground Texas blog: battlegroundtexas.com/content/home

• Get inspiration for your own BGTX blog posts

• Write a short blurb about BGTX event or activity you attend; be sure to include:– Who, What, Where, When,

Why– Photos– Quotes from volunteers

• Send your write up to Megan Klein: mklein@battlegroundtexas.com

Blog for Battleground Texas