SOCIAL MEDIA 101

E X P L O R I N G F A C E B O O K , T WI T T E R , A N D E M A I L M A R K E T I N G

How do you compare?• 65% of your organizations

have a Facebook account• Most post only several times

per month

• 89% of nonprofits have a Facebook account

• Recommended you post 4-6 times per week

Profile

Group

Page

How often do I have to do this?

Ask people to like, comment, or share.

WHAT DO I P

OST?

A few tip

s…

Tell your story.

Don’t just share your news.Use photos and videos!!!Create Facebook events.Engage other groups.If you have a website, add a Facebook plug-in.

How do you compare?• 33% of your organizations

use Twitter.• You post “practically never.”

• 57% of nonprofits have a Twitter account.

• How often should I tweet?

How often do I have to do this?

Tweet interesting news from across the web.

WHAT DO I P

OST?

A few tip

s…

Be honest and real.

Follow the 60-30-10 Rule. Follow and engage strategically. Live-tweet your events and others’ events.Spread out your tweets.

Support others and they’ll support you.

#

Where do you stand?• 50% of you use email

marketing or send out email blasts

• Out of that 50%, only one uses a certified email marketing program.

Who?

• Usable groups• Make the message for your audience

What?

• Short & to the point

• Subject lines• Use feedback/reports

When?

• Best times

Who do you use?

FINAL T

HOUGHTSRemember your audience.

Give your organization a voice. You’re not a used car salesman.

Identify and embrace what you do best.

Develop a clear and consistent message.

Things y

ou sh

ould alway

s kee

p in m

ind for m

arketi

ng…

QUESTIONS?

P L E A S E RA I S

E YO U R H

A N D TO B

E CA L L E D O

N .