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Social Media Primeror, Don’t Be the Old Guy at the College Party

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Social first, media second It’s not about Technology• The tools are easy to use• Not just web, but mobile

and other emerging tools• Tech offers a “cool” factor,

early adopters get cred

It’s about the People• Relationships make the

difference• Real world rules apply• People, participation,

persuasion

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The Evolving Medium

Old New

Letter from the Director Blogs

Search Social Bookmarking, tag clouds

Instant messaging Texting

Email Microblogging

Web page Social networking presence

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Need a strategy• What are your goals?• Who is your audience?• What do you want them to do?• What do you know about them?

The rules of haven’t changed, just the medium.

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Authentic and accessible• It’s about people• Brands are not

people• People spot phony• Conversations are

real and two-sided• To err is human

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The Conversation Prism, Brian Solis 2008

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Measure What You Can• Value of a relationship?• ROI is tough to measure• Look for KPIs offline and online• Measure, tweak, and repeat

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SourcesSharpie Markers Bloghttp://blog.sharpie.com/

The Conversation Prism (licensed Creative Commons)http://www.flickr.com/photos/briansolis/2735401175/

“The Use of Social Media in Higher Education for Marketing and Communications”http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html