Social Media 101

Quick Commercial:Thrive is about empowering you. We get your new web presence off the ground. Instead of waiting around, we get you going with a running start. Instead of learning how to set this up, make it work, and then get it going, you can just get it going.Do what you do best, leave the other stuff to the rest.

First of All:

THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT.

This stuff changes about every 90 days or so. We are all learning what does what, and how it can work, and what doesn’t work.

By the time the dust settles, it’s probably too late to catch up.

We consider it a huge part of our job to keep up to date with the changes, and pass along the change’s relevance to you.

So, What’s working?

On your phone or computer, go to:

www.thrivesocialmedia.com/survey

Or fill out the hand out.

What are you using now?

… And how’s that going?

- Anyone getting leads from their website?

- Anyone getting leads from their existing social media profiles?

- Anyone getting leads from their network of friends/family/past clients?

What is This Stuff?

Wikipedia says:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

(via FredCavazza.net)

Logizomechanophobia

• Fear of computers.

What’s “New” about it?

• Industrial Media = Television, Newspapers, Radio, Film (also called traditional media)

• Social Media is user created, allowing a certain lack of filters and censorship (both good and bad).

• This is really important.

Measuring Success

• Traditional Return On Investment methods tend to focus on “show me the numbers” kind of thinking that is rooted in traditional media.

• Social Media works differently because it is almost entirely CONSUMER CONTROLLED. How do you measure the power of word-of-mouth marketing? How do you measure social clout?

• “The appropriate metrics depend on the objective.”1

1. MIT Sloan Management Review, Fall 2010

How this Affects You:

• 90% of all business transactions start with a Google search.

• Without having a presence, you are deaf and blind – completely in the dark.

• What is it costing you to not be findable?

Nerd Alert!

The Speed of Business has CHANGED.

• Google indexes (on average) on the following timetable:

– Web 1.0 site – once every 30 days

– Blog – every 7 days

– Twitter/Facebook – every 15 – 18 MINUTES

Success Stories

• Harvard Business Journal-

– Naked Pizza, New Orleans, LA

• In one day, broke sales record with 68% of customers saying they were Twitter followers. 85% said they came in that day because they saw post on Twitter

• Increased sales by 30% in 30 days

• Increased brand loyalty by 46% in 30 days

Melinda Owensby:

www.dog-friendly-denver.com

Melinda is a Realtor in Denver whose background includes dog foster care, seeing-eye dog training, and obedience training.

Draws nationwide traffic, including relocation clients

Karma Yoga Center

www.karmayogacenter.com

Used mostly as a traditional website with a blog feature, but found it as a great tool to connect the community.

Uses Facebook Page to stay in front of customers

Making it Work:

The Spectrum

Facebook

Facebook Like Pages:

Twitter

LinkedIn

The Wheel

The Point is This:

Be available to be found, have great content, and engage with your clients and customers.

Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog post.

Even if you Don’t want to blog,

Having a blog-based website will look really nice, and will show up on Google better.

And will be cheaper.

AND will be easier to use.

AND AND will be easier to change and manage.

303.376.6220

www.ThriveSocialMedia.com