Social Media 101

Social Network

• A web-based community containing user-generated content

• Many, many networks to choose from• Non-traditional media• “Connecting” people all over the world

Benefits for SACADA

• Everyone is accessible through a social network, new social norm

• Inexpensive way to market products • Target specific groups easily• Mini-webpage• Resource to share/exchange education info• Accept online donations

Facebookwww.facebook.com

• Profiles –personal page with personal and professional info, photos, events, applications

• Network – based on geographic location, school, company, etc.• Friends – People you are connected to on network, they are

able to view your personal profile• Wall – Homepage of profile with comments, activity• Applications –allow you to interact with your friends in

creative ways, including games, quizzes, etc.• Groups – create a group surrounded by a specific interest. • Fan Pages – similar to groups, personal profile/mini-web page

for a business or organization.

Advantages

• Growing membership, mostly college educated and internet savvy

• Essentially free marketing (self, products/services), inexpensive to drive traffic

• You can search/target by network (city, college, high school, or even company)

• Place easy to create ads, targeted to members profile info • Connect to anyone, from anywhere around the world,

accessible through mobile devices• Add RSS feed through profile, so friends are instantly

notified of updates to your blog

Disadvantages

• Only have full access to one network at a time• Groups and Fan pages • Cannot delete your account/info, only

deactivate it

YouTube www.youtube.com

• Upload –share any video share for free, professional/user generated (WMV, .AVI, .MOV, and .MPG files)

• Browse/View - by topic, keyword, or popular videos on main page

• Communities - broken down by category• Channel – personal profile for

individual/organization

Advantages

• All you need is digital camera and internet connection

• Registration is not required to view videos (however needed for additional features),

• Videos can be embedded on websites (just copy and paste html code), blogs, etc

Disadvantages

• Videos not always safe for work or appropriate for children

• Copyright infringements

Twitter (www.twitter.com)

• Tweet – Microblog post of 140 characters or less (including spaces) • Follow (er) - Receive user posts on homepage (higher number=greater

influence)• @reply – @username, reply to the mentioned user:

– “SACADA: Looking for prevention resources? Contact me.”

– “CirclesofSA: @SACADA what kind of prevention resources do you offer?”

• Retweet, RT, R/T – Reposting another user’s post, add “@” for credit:– “CirclesofSA: RT @SACADA Very interesting link…”

• DM – Direct Message – private messages between users which other users cannot see:– “For my direct phone line, DM me”

• Apps – Twitpic, Twirl• Tweetup – arranging a meeting on twitter

search.twitter.com

• Key words: Example – Search “binge drinking”– Results: “Username: TGIF! Time for some binge

drinking.” • #topic: Example - Search #binge drinking– Results: “Username1: Stats on alcohol-related

problems on college campuses. #binge drinking

Advantages

• -Connect through most mobile devices• -Up to date info• -Follow many high profile people

Disadvantages

• -Can’t edit a post, only delete• -Following 30 or more users • -Full time job

Social Networks to Explore

• MySpace.com• Flickr.com• Linkedin.com• Slideshare.net• Digg.com• Change.org