Social Media 101
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Transcript of Social Media 101
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Social Media 101Tactics, tips for beginners
Reynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Robin J. Phillips@RobinJP
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What you will learn
How to create a strong Bio statement
Sites to follow to learn more
Followers and Following = what’s the difference
@reply or @DM or #Hashtag = what are these things?
How to get started
Whatever you need to know => No stupid questions
Ways to “join the conversation” - etiquette
Tricks for creating short links, adding articles, photos
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Five generations
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Tool for reporters
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Signing up, setting up • Sign up• Photo• Bio• Background• Start
following• Tweet!
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Sign up, remember your username, password .. really, remember them
Username = Use Your Name
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Checkusernames.com
Think ahead
Can you grab Usernames for all the sites you may want to use eventually?
If yes, do it.
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Where to write bio, etc.
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Facebook bios
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What to put in your bio
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First person, Journalists and SM
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Followers / Following
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Whoa! Whoa!
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Begin Tweeting• Creating a persona• Letting followers know what
to expect• Sharing your work• Engaging in a conversation• Injecting personality• Using first person• Setting a tone• Having fun
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No, it’s not that bad
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Announce yourself
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Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
• Twitter lists for Journalists:• MuckRack• MediaonTwitter• JournalistTweets
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Start following people
• People on your beat• Other journalists• Friends• Family• Readers, viewers
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Best practices – Twitter or Facebook
Make every word count. Keep it simple. Provide context. Lead with the good stuff. Write killer headlines. Graphics expand the story. People make things interesting. It’s OK to use first-person. Consider your audience. Be polite.
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@reply, RTs, and more…
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Conversations
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Mix personal / professional and speak directly to your followers
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Direct plea to Facebook friends
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Hashtags were developed to create groupings on Twitter.
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Official #hashtags
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http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
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Signing up, setting up • Sign up• Photo• Bio• Background• Start
following• Tweet!
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Learn more