Social media 101
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Social Media Marketing is now mainstream and should form a part of all digital marketing plans
Transcript of Social media 101
IM System FlowChart
Internet Marketing System
Paid Search (PPC)
Search Engine Optimization
(SEO)
Email Marketing
Social Media (SMO)
Targeted Traffic
WebsitesLanding Pages
Microsites
What Is Social Media
social media is basically a
conversationhi whats up?
socialmedia
Using Networks Such As
•MySpace•Facebook •Bebo•Orkut
Social Networking Sites
•Digg•Technorati•Stumbleupon•Del.icio.us
Social Bookmarking Sites •Wikipedia
•Scribd•Squidoo•Gather
Content Sharing Sites
•YouTube•Flickr•Photobucket•Metacafe•Last.fm
Video/Photo/Music Sharing Sites •Blogger
•Wordpress•Moveable Type•Yahoo 360!•MSN Spaces
Blogging Sites
Types of Social Media
•MySpace•Facebook •Bebo•Orkut
Social Networking Sites
•Digg•Technorati•Stumbleupon•Del.icio.us
Social Bookmarking Sites •Wikipedia
•Scribd•Squidoo•Gather
Content Sharing Sites
•YouTube•Flickr•Photobucket•Metacafe•Last.fm
Video/Photo/Music Sharing Sites •Blogger
•Wordpress•Moveable Type•Yahoo 360!•MSN Spaces
Blogging Sites
Types of Social Media
Use of Social Media Today
Barriers to Social Media Adoption
46% of organizations
consider Lack of Knowledge to be the
Most Significant Barrier to Social Media
Marketing Sherpa 2009
SEO & SMO Work Together
Hello. I’m SEO.
And I’m SMO.
• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
• Social Media is the new way to take your SEO strategy to the next level
• Social Media increases the number of high quality links & targeted traffic
Month Ranking in Google for
Keyword Phrase
Day #1 #600
Month #1 #500
Month #2 #400
Month #3 #300
Month #4 #200
Month #5 #100
Month #6 #90
Month #7 #80
Month #8 #70
Month #9 #60
Month #10 #50
Month #11 #40
99% of visitors
DO NOT go
past page 3of Google when
conducting search
Your Business Needs To Be Here
What an Effective SEO/SMO Strategy Will Help With
Increase Brand
Awareness
Promote Products
Promote Services
Get Indexed Quickly
Dominate The Search Engines
How Obama Used SocialMedia
1. Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers
2. Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area
3. On Social Sites such as Facebook, Twitter, MySpace4. Unlike McCain – Obama participated online and created his
own videos, his own emails exclusively for his online supporters
Google SERPs• No longer static websites• Google now shows the following in their
search results page:– Images– Videos– Bookmarks– News– Maps
As of April 1st 2009, users in the United States do not have
to type in a geographic locator with their keyword phrase to see a local map listing
Social media is now where SEO was
8 YEARS AGO
Mr. SEO
Sosha Media!!!
Information You Can Tell Google:
Someone searches for a keyword
phrase, and they are in a certain location
show my ad
Brand Protection
top 10 listings of
search can be
seen as your
Online Resume
Dominoes Pizza
368,000 Monthly Searches
United Airlines
2,240,000 Monthly Searches
5,752,254 views, 22,614 comments,
36,357 ratings, 27,567 users adding
this video to their favorites
YouTube Channels
Youtube.com/Microsoft
Youtube.com/Dell
Youtube.com/Yahoo
Youtube.com/McDonalds
More than 1 in 8 viewers make a
purchase after watching a video
ad onlineeMarketer
YouTube in 2007 Consumed As
Much Bandwidth
As The Entire Internet in 2000
77% of users visiting YouTube intend to watch one video but end up
watching several.
Our SampleYouTube Channels
We Can Brand Your YouTube Channel To Match Your Website!
Summary:
Brand new website launched weeks before
Halloween.
2 Week ROI
-SEO & SMO Strategies
PPC CTR 24.3%
- Conversion 5.3%
- 800+ people to site per day (average)
- 73% organic traffic
6 weeks since going live!
$87,376.43 Revenue
Social Media Evaluation
Facebook Advertising
