Social Markup: Rich Pins and Twitter Cards By Kevin Shivley
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Transcript of Social Markup: Rich Pins and Twitter Cards By Kevin Shivley
![Page 1: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/1.jpg)
#socialpro #21b @kevinsaysthings
Kevin Shively, Head of Content and Creative for Simply Measured
SOCIAL MARKUP:RICH PINS AND TWITTER CARDS
![Page 2: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/2.jpg)
#socialpro #21b @kevinsaysthings
![Page 3: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/3.jpg)
#socialpro #21b @kevinsaysthings
RICH PINS
![Page 4: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/4.jpg)
#socialpro #21b @kevinsaysthings
![Page 5: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/5.jpg)
#socialpro #21b @kevinsaysthings
87% of Pinners have purchased a product because of Pinterest.
Source: Millward Brown
![Page 6: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/6.jpg)
#socialpro #21b @kevinsaysthings
![Page 7: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/7.jpg)
#socialpro #21b @kevinsaysthings
(hint: the answer is “yes”)
Does that seem like an opportunity?
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#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 9: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/9.jpg)
#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 10: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/10.jpg)
#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 11: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/11.jpg)
#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 12: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/12.jpg)
#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 13: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/13.jpg)
#socialpro #21b @kevinsaysthings
6 Types of Rich Pins
![Page 14: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/14.jpg)
#socialpro #21b @kevinsaysthings
Getting Started with Rich Pins
So Can I Use em?
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#socialpro #21b @kevinsaysthings
Step 1: Social MetadataStep 1: Setting the right metadata
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#socialpro #21b @kevinsaysthings
Step 2: Validate
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#socialpro #21b @kevinsaysthings
Step 3: Apply, Get Approved, Party
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#socialpro #21b @kevinsaysthings
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#socialpro #21b @kevinsaysthings
It’s Not Easy to Stand Out!
500 million Tweets per day
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#socialpro #21b @kevinsaysthings
(Hint: that’s a lot of Tweets)
6,000 Tweets per Second
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#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
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#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 23: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/23.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 24: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/24.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 25: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/25.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 26: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/26.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 27: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/27.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 28: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/28.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 29: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/29.jpg)
#socialpro #21b @kevinsaysthings
9 Types of Twitter Cards
![Page 30: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/30.jpg)
#socialpro #21b @kevinsaysthings
Would I tell you about them if you couldn’t?
Can I use em?
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#socialpro #21b @kevinsaysthings
Step 1: Social Metadata
![Page 32: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley](https://reader036.fdocuments.in/reader036/viewer/2022070603/5870ee671a28abcf288b784b/html5/thumbnails/32.jpg)
#socialpro #21b @kevinsaysthings
Step 2: Use Cards, Party
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#socialpro #21b @kevinsaysthings
THANK YOU!
Find me on the internet:
@kevinsaysthings