Social marketing - Suicide prevention
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Transcript of Social marketing - Suicide prevention
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Suryakumar TVIT BSSocial Marketing
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INTRODUCTION• Suicide is a self impose death
with the intent to die.• "act of taking one's own life".• Suicide prevention camp is
driven targeting everyone for awareness.
• Objective of the campaign is to intervene people who are showing the sign of suicide.
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• Assisted suicide is when one individual helps another bring about their own death indirectly via providing either advice or the means to the end.
• This is in contrast to euthanasia, where another person takes a more active role in bringing about a person's death.
• Happens officially over Netherland, Belgium, Switzerland. While on other places it is illegal.
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REASONS OF SUICIDE
• Poverty and Inflation• Unemployment / Financial
Insecurity• Lack of education• Frustration• Depression• Uncertainty• Lack of parental support.• Relationship Problem
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WAYS ADOPTED FOR SUICIDE
• Suicide bombings• Poisoning• Hanging• Firearms• Drowning• Self-Immolation• Jumping• Use of medicines (in
minority).• Ingestion of insecticides.
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ROLE OF ELECTRONIC MEDIA
Suicide can be decreased by:
• Educating people• Notify people who overcome
failures – Joseph Conrad (Author of Book:
Heart of Darkness and filmed as Apocalypse Now)
• Don’t report descriptions of suicide methods.
• Avoid repetition and the word “suicide” in news.
• Avoid dramatic visuals.• Take particular care when
reporting celebrity suicides.– Robin Williams (Hollywood actor)
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CONTROLLING SUICIDE• Suicide prevention programs
should be integrated.• Suicide prevention telephone
hotlines.• Initiating school based
interventions.• Suicide prevention interventions
should be pre-emptive rather than reactive.
• Media can educate public about suicide prevention.
• Suicide stories can inform readers about symptoms, warnings and treatments for suicide.
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• Youth Suicide prevention• Yellow Ribbon• LIFE• HOPE• Native Cry
Initiative: VIDIYAL
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Suicide is a
PERMANENT solution
for a TEMPORARY
problem
AVOID IT..!
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