Social Marketing Integration & Influence --Time-saving Secrets
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Social Marketing Integration & Influence – Time Saving Secrets NTA Travel Exchange 2014 Los Angeles Catherine Heeg Customized Management Solutions NOTE: This has been shortened for the on-line audience.
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This is a short version of a workshop presented at NTA's Travel Exchange in 2014. Social Marketing Integration & Influence—Time Saving Secrets Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of Facebook, Twitter, Pinterest, LinkedIn, YouTube, micro-video sites, Google+, blogging and e-mail in this intermediate session. You’ll walk away with the how-to’s and the why’s. • How to hone in on your key words and utilize them across multiple platforms • Why and what to monitor and measure • How to repurpose your unique creative content Discover savvy strategy to take your social influence to the next level. A customized tourism industry social checklist is provided in this intermediate session. ~50 word synopsis Pssst! Don’t miss this session if you’re looking for the how-to’s and why’s that make social marketing so powerful in our industry. You’ll explore strategies that will help you integrate your marketing efforts and customize your creative content to reach a wider audience. Intermediate marketers will impact their social buzz.
Transcript of Social Marketing Integration & Influence --Time-saving Secrets
Social Marketing Integration & Influence –Time Saving Secrets
NTA Travel Exchange2014
Los Angeles
Catherine HeegCustomized Management Solutions NOTE: This has been shortened for the on-line
audience.
93% of marketers
use social media for business
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Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
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Did you know?
56%
79%
46%
Today
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Key Words Repurpose and Save
Measure and
Monitor
Fact or Fib?
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FactFib
65% of leisure travelers
begin researching online before they have decided where or how to travel. (
Source: Ipsos MediaCT)
Key Word Tools
• NEW! Google Keyword Planner – ad words
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Paid Search
Organic Search
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Google AdWords Key Word Planner
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Where are ads seen?
www.adwords.google.com/
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Facebook ads
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YOUR Key Words
• Write down your top 3 key words• Compare and contrast with your tablemates
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Repurpose
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Blog Facebook Audio Video PowerPoint
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FreeDigitalPhotos.net
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Speak your Message
Video
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Power of Powerpoint
Source: SlideShare option in LinkedInPowerPoint Broadcast Slide Show
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SlideShare
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Photo Show
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Socially Speaking
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Your Future Use
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Repurpose
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Blog
LinkedIn Group
Google +
Let’s get
Social!
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Blog
Vine
You-Tube
Podcast
Advanced!
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Integrate
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Blog to Facebook
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Pinterest to Facebook
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Bonus Tactics
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NEW! Embed Facebook Posts into Blog
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Links: Complete the Circle
• Customize links• Twitter• Pinterest - verify• Blog• Google +
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Measure & monitor
96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.)
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Measure & monitor
Reach
Engage
VoiceSentiment
Referral
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List
en &
Mon
itor
Analytics
3rd Party
Survey
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Page
Insi
ghts
CrowdBooster
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Tools of the Trade
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Pol
l Que
stio
nWhich Tools do you use?
Survey Monkey
Page Insights
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Measure
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Plan for the future…
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Love this? Leave your card and I’ll send it to you!
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Get this here…
www.cmsspeaking.comCustomized Management Solutions
Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
Knowledge without Action is like no Knowledge at all.Unknown
