Social Marketing and Your Company
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Social Marketing and Your Company
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How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers. Additional topics that will be covered in this webinar will be: * Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important; * Driving traffic from these campaigns and how lead generation is done in these channels; * Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service; * Leveraging Online Marketing for your company.
Transcript of Social Marketing and Your Company
Social Marketing and Your Company
John Foley, CEO/CMO Grow Socially
• Founder/CEO interlinkONE -1996• Marketing Management Software
company (ASP/SAAS)
• Started Grow Socially in 2010 (CEO/CMO)• Online Marketing Consulting and
Services• Social Media Strategy/Planning
Management, Execution and Measurement
• Website Consulting and Design• Search Engine Optimization• Search Engine Marketing• Video Services
Paul Strack, President CustomXM
• Joined family’s commercial printing operation in 1990.• CustomXM has been on the leading edge of technological solutions. • A leading provider of Targeted marketing solutions.• CustomXM incorporates personalized cross-media applications that include Web to print and variable data applications• In 2010 and 2009, recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America,• In 2009 was the recipient of two Benny’s, one of the industry’s highest honor.s • Winner in Arkansas Business’ 2009 Business of the Year awards (Category 1).
What is Social Media?
• The way that people communicate
• Target like-minded prospects
• Communicate with customers
• Community• Conversation• Networking• Marketing• Relationships• Customer Service• Immediate Information• Platform
Is it really effective?
What are they using it for?
Strategy before Tactics! - THE PLAN FIRST!
• Step 1: Describe the Business
• Step 2: Business Goals
• Step 3: Who is your Audience
• Step 4: Where Is the Audience Cyclically?
• Step 5: How Does the Audience Use Social Media?
• Step 6: The One Thing
• Step 7: How Will You Humanize Your Brand?
• Step 8: Content Resource and Distribution Strategy
• Step 9: How Will You Measure Success?
@Jaybaer
How do printers get started?
Define Target Audience
Audience Acquisition
•Prospecting, Customer Service, Partner Management, Other
• Discover / Engage / Get found
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$$$
$
Optimize / Social Friendly
TOOLS
Get Noticed
Nurture Engage Conversation
Landing PagesOffersEmails Polls
Social Media Blogging Analytics Content Mgmt SEO
Nurture Engage Conversation
Convert
Convert
Action - Publish - Engage – Converse - Share
Convert / Measure
Product?Service?Asset?
Integrated Multi-Channel Marketing
Lessons from the “Real World”
• Culture is critical• Why the need to plan?• Just Do It!
The big 4 Channels for PSPs
• LinkedIn: networking event by chamber of commerce
• Facebook: personal house party but can have business effect
• Twitter: Block Party
• You tube: Your own TV Station
• Actively participate and engage• Seek out prospects and customers and information that
is relevant to you• Share information! Be a thought leader, be yourself,
show the human side of your business• Variety: Pictures, links, videos• Use tracking tools like ilnk.me, bit.ly, budurl.com or other• Review your efforts and measure your results
http://www.twitter.com
• Connect with prospects and customers• Use the question and answer section to find
and provide help• Become active in the groups!• Post self-promotional items – news and events
http://www.linkedin.com
• Actively promote your page• Seek out friends and fans• Share information! At least post two items a
week• Variety: Pictures, links, videos
www.facebook.com
• Customize look and feel of your channel• Keep videos short – 1 to 3 minutes• Keep up variety: from educational to funny• Stay consistent with posting frequency
www.YouTube.com
Four Fundamentals
1. Build your network
2. Engage with the network you have built
3. Be consistent
4. Track and analyze
Engage and Nurture – The Ongoing Conversation
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Social Media prospecting versus
"cold calling"
Driving traffic - What's the website have to do with it?
Crossing Media - The direct mail piece to the online social experience
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign
effectiveness.
Start Today!
1) Start slow 2) Just do it 3) Be yourself
Success Stories
• InterlinkONE:Since end of 2008…..– …. From 0 – 4000 between corporate and
individual accounts for Twitter Followers– …. 10K+ have clicked on our links, downloaded our
e-book, our whitepaper, from social media sites alone!!!
– 50+ prospects in pipeline directly from twitter…
CustomXM• $25,000 in sales directly from Twitter• Two new customers• Led to numerous presentations at local,
regional, and national levels• 1 FREE dinner in Chicago!
Got Questions?
John Foley, Grow Socially• 978-674-8081• [email protected]• Twitter.com/JohnFoleyJR• Facebook.com/JohnFoleyJr• YouTube.com/GrowSocially• LinkedIn.com/in/JohnFoleyJr
Paul Strack, CustomXM• 501-375-7311• [email protected]• Twitter @pstrack• Facebook.com/CustomXM• Youtube.com/CustomXM
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