Social Marketing'Reach For The Sky'

Presented By:-Wadut Al Mamun

Introduction

Social marketing is a new approach to traditional marketing

-Right goods, at the right time, in the right place, at the right priceCustomer prefer to bye brands that has positive image

-86% customer prefer to bye brands contribute to the society

Ref-(Business in the Community/Research International, 1997)

Sky Television’s New Youth initiative-'Reach For The Sky'

-Social marketing programme is important in the growth of a company’s brand.

The Brand

creativity choice connection entertaining innovative.

The 5 Golden Rules of Social Media Marketing

RULE 1: CREATE CONTENT OF VALUE TO YOUR AUDIENCE

RULE 2: IT'S ABOUT THE CONTENT, NOT THE PLATFORM

RULE 3: CONTRIBUTE TO THE COMMUNITY

RULE 4: KEEP THINKING CREATIVELY

RULE 5: REMEMBER THAT THE PEOPLE HAVE THE POWER

Marketing the programme

All teens who will benefit directly from the programme are primary audience

Parents who will benefit indirectly from the guidance received by their son/daughter are secondary audience

Sky Television employees are Tertiary target audience

Target Audience

Young working people who influenced by the entrepreneurship program

Youth like Programs that reflects individual talents, personalities and hobbies

Teenagers like the programs that reflects hobbies and passions

-a research show 80% of teenagers did not want to follow in their parents’ footsteps. (VA Research Limited, May 1999)

Integrated Campaign

Inspirational television announcements Sky magazine website

The Social issue

Sky television paly a key role in helping young people to explore the choice of their lives

Inspire teenagers to think about their feature and show them range of opportunity available for them

sky television assist young people to discover their potential

Conclusion

Social marketing program adopt by sky television to inspire young people about themselves and their feature opportunities.

Sky build its brand to attract new customer and encourage loyalty in existing customer.

Impact of sky television on society